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Make Your Voice Heard 2018 IFAC Global SMP Survey

2018 IFAC GLOBAL SMP SURVEY

IFAC, the International Federation of Accountants is excited to release the 2018 IFAC Global SMP Survey! We invite you to promote the survey on the challenges and key issues facing small- and medium- sized practices (SMPs) starting March 22, 2018! This year's survey will incorporate new questions on talent management, technology developments, and marketing and branding.

The #SMPSurvey is open in 20+ languages until May 21, 2018! IFAC Member Organizations can use this toolkit with material to share, and translate - when appropriate - with your members. This includes key messaging, a draft email, social media, and a PowerPoint promotion slide.

Individual country results will be available to enable you to compare to regional and global findings.

Key Messaging:

  • The 2018 IFAC Global SMP Survey provides an opportunity for SMPs around the world to share their insights on key trends and developments facing them and their small business clients. The results are critical to IFAC and its member organizations gaining a deeper understanding of the challenges and opportunities facing this critical sector.
  • What is new in the 2018 survey? This year, the 2018 IFAC Global SMP Survey has questions on attracting next generation talent, talent management initiatives, responses to technology developments, as well as on investment in marketing and branding.
  • The survey, which is issued every two years, is designed to be completed by senior professionals of small- and medium-sized practices (SMPs), whose clients are predominately small- and medium-sized entities (SMEs). It is intended to take a snapshot of key issues, and track important trends and developments, facing this sector.
  • The 2016 Survey revealed interesting insights in these areas with responses from more than 5,000 respondents from 164 countries.

Suggested Email:

Subject Line: Calling All SMPs. We Need Your Insights. 10-Minute Survey

Body: Dear [Name], You are invited to complete a short survey on the challenges and key issues facing your practice. Make sure you voice is heard by May 21. Click the button below to take the 2018 IFAC Global SMP Survey, now open in 20+ languages. This year the survey includes new questions on talent management, technology developments, and marketing and branding. Your response will contribute to global insights that will help [Member Organization] and IFAC better serve you. [Start Survey] Provide your email at the end of the survey to be notified of the results. In 2016 you helped us collect over 5,000 responses. See the 2016 report.

Suggested Social Media in English, French, Spanish, and Portuguese:

English

To use this infographic please right click to 'save image' and input into your social platforms:

Twitter:

  • We’re so excited to announce that we have launched the 2018 @IFAC_SMP Global Small & Medium Practices Survey #SMPSurvey https://goo.gl/w5nGE9
  • Over 5,000 professionals from small/medium accounting practices took the 2016 global #SMPSurvey. Will you? Check it out here: https://goo.gl/w5nGE9
  • #Smallbusiness makes the world go ‘round'! 2018 IFAC Global #SMPSurvey is available in 20+ languages! Make your voice heard in the #accounting and #smallbusiness community. https://goo.gl/w5nGE9
  • Got ten minutes? Take the #SMPSurvey and shape the future of small/medium accounting practices! https://goo.gl/w5nGE9
  • SURVEY: The @IFAC_SMP Global #SMPSurvey is open! Tell us about your challenges, responses to technology developments & talent management initiatives: https://goo.gl/w5nGE9
  • NOW OPEN: The global #SMPSurvey is available for small practitioners! Make your voice heard in the #smallbusiness and #accounting community! https://goo.gl/w5nGE9
  • Are you a senior professional in a small accounting practice? Got ten minutes? Take the #SMPSurvey https://goo.gl/w5nGE9
  • What are your biggest challenges? Take the 10 minute #SMPSurvey now to make your voice heard in the #accounting community! https://goo.gl/w5nGE9
  • Do you have difficulty attracting next generation talent? If yes – what are the challenges? Take the 10 minute #SMPSurvey, now open in 20+ languages. https://goo.gl/w5nGE9
  • What talent management initiatives have you introduced or plan to introduce in your #accounting practice? Take the 10 minute #SMPSurvey now: https://goo.gl/w5nGE9
  • What responses to #technology developments have you implemented in your small #accounting practice? Check out the 10 minute #SMPSurvey https://goo.gl/w5nGE9
  • Is business advisory still growing as a service area? In what areas do you expect your revenue to change? Share your knowledge with the 10 minute #SMPSurvey https://goo.gl/w5nGE9
  • What business advisory and consulting services does your practice provide? Take the #SMPSurvey now: https://goo.gl/w5nGE9
  • What aspect of the finance manager/ accountant’s role in a #smallbusiness will change the most in the next 5 years? Take the 10 minute #SMPSurvey now open: https://goo.gl/w5nGE9
  • One month left! Take the #SMPSurvey to let your voice be heard and contribute to global insights for the #accounting profession:
  • What percentage of practice revenue do you allocate to training, marketing and technology investment? Take the 10 minute #SMPSurvey now open: https://goo.gl/w5nGE9
  • Only one week left! Make your voice heard by taking the #SMPSurvey! It only takes 10 minutes: https://goo.gl/w5nGE9
  • Survey: Today is the last day to take the #SMPSurvey! Share your voice with the #smallbusiness and #accounting communities: https://goo.gl/w5nGE9

Facebook/LinkedIn:

  • Calling all SMPs! We need your help! Take the 2018 IFAC Global SMP Survey, now open in 20+ languages. The survey helps [Member Organization] and IFAC better understand the challenges and opportunities facing small- and medium-sized practices and their small- and medium-sized entity clients, helping us all better serve this critical constituency. https://goo.gl/w5nGE9
  • Are you a senior professional in a small/medium accounting practice? Tell us about your challenges, responses to technology developments and talent management initiatives in the 2018 IFAC Global #SMPSurvey. https://goo.gl/w5nGE9

French

To use this infographic please right click to 'save image' and input into your social platforms:

Twitter:

  • Notre sondage international #SMPSurvey2018 est maintenant accessible en ligne! Faites entendre votre voix au sein de la communauté des petites et moyennes entreprises (PME) et de vos partenaires https://goo.gl/w5nGE9
  • #Sondage Le #SMPSurvey2018 de l’@IFAC est maintenant accessible en ligne ! Partagez votre avis sur les questions relatives aux talents, technologies ainsi que des recettes de votre cabinet https://goo.gl/w5nGE9

Facebook/LinkedIn:

  • Appel à tous les professionnels occupant un poste de haut niveau dans un cabinet de petite et moyenne taille (SMP). Participez à notre sondage international de l’IFAC à l’intention des SMP – 2018 ! Disponibles en ligne dans 20+ langues. Ce sondage permet à l’IFAC d’identifier les défis auxquels ce secteur doit faire face et de repérer les grandes tendances. Par ailleurs, Il assiste l’IFAC et ses membres à comprendre les opportunités et les enjeux particuliers auxquelles font face les SMP et les PME et, de ce fait, à mieux servir ce groupe important. https://goo.gl/w5nGE9

Spanish

To use this infographic please right click to 'save image' and input into your social platforms:

Twitter:

  • Abierta ahora: Una encuesta global disponible para el público. Comparta su perspectiva y voz en discusiones de #contabilidad y #smallbusiness! https://goo.gl/w5nGE9
  • #Encuesta: El @IFAC_Update global #SMPSurvey está abierta ahora! Háblenos de sus desafíos, tecnología, personal y cuestiones de ingresos en menos de 10 minutos! https://goo.gl/w5nGE9
  • ¿Cuáles fueron tus mayores desafíos de 2017? Completa ahora mismo nuestro #SMPSurvey de 10 minutos para asegurarse una voz en discusiones de pequeñas empresas y contabilidad! Ahora abierta en más de 20+ idiomas https://goo.gl/w5nGE9

Facebook/LinkedIn:

  • Atención a SMPs! Necesitamos su ayuda en completar una encuesta global de IFAC, ahora disponible en más de 20 idiomas. Esta encuesta ayuda a IFAC y nuestros miembros mejorar el entendimiento de los desafíos y oportunidades que enfrentan #smallbusiness para que podamos servirles mejor. https://goo.gl/w5nGE9

Portuguese

To use this infographic please right click to 'save image' and input into your social platforms:

Twitter:

  • Está aberto: O nosso #SMPSurvey global está disponível ao público! Faça ouvir a sua voz na comunidade #smallbusiness e #accounting! https://goo.gl/w5nGE9
  • #Survey: O @IFAC_Update global #SMPSurvey está aberto! Diga-nos acerca dos seus desafios, tecnologia, colaboradores, e rendimentos num inquérito de 10 minutos! https://goo.gl/w5nGE9
  • Quais foram os seus maiores desafios em 2017? Preencha o nosso #SMPSurvey de 10 minutos hoje, para fazer ouvir a sua voz na comunidade #smallbusiness e #accounting! Está disponível em 20+ línguas. https://goo.gl/w5nGE9

Facebook/LinkedIn:

  • Chamando todos os SMPs! Precisamos da sua ajuda! Preencha o 2018 IFAC Global SMP Survey, disponível em 20+ línguas. O inquérito ajuda a IFAC e os nossos membros a compreender melhor os desafios e oportunidades que enfrentam as pequenas e médias práticas e seus pequenos e médios clientes, ajudando-nos a todos nós a melhor servir este importante grupo. https://goo.gl/w5nGE9

PowerPoint Promotion Slide:

To use this PPT slide please right click to 'save image'

Past Surveys:

Additional Resources:

  • The 2016 Global SMP Survey identified key challenges facing SMPs. In response a series of articles (Transforming SMP Challenges into Opportunities) were produced to break down the data and provide information, ideas and tips to help SMPs address these challenges, together with the range of other tools and resources available.
  • IFAC Global Knowledge Gateway
  • Members of the IFAC Small and Medium Practices Committee discuss the results from the 2016 IFAC Global SMP Survey including the challenges of attracting new clients, delivering value and the impact of technology.

Get Involved

Where To Find Us

Twitter | @IFAC_SMP

Facebook | www.facebook.com/InternationalFederationOfAccountants

LinkedIn | IFAC SMP Community

Instagram | @ifacpresident

Credits:

Created with images by geralt - "continents puzzle world"

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