Online Strategies leveraging online tools so everyone knows someone who truly follows jesus


There is tremendous competition for the hearts and minds of people today, especially when it comes to what we choose to do on the internet and how we spend our time.

More than ever, we live in an ONLINE WORLD.


More than 4 billion people around the world are using the internet. That means that over half of the world’s population is now online.

More than 3 billion people use social media each month.

And there are more cell phones in the world than toothbrushes.

And while we may see technology and media as a generally positive thing full of connections, there is a problem...


All cultures in the world are saturated with media influences that point away from the saving grace of Jesus.

Often, the media can point us to things like comparison, distractions, loneliness, and away from what really matters.


"I've been on my phone more than I've been with actual people."


God is still bringing an increasing number of people into relationship with Himself throughout the world. And He is using ministries like Cru and our presence on social media to do this.


Lydia is a student that attended a school with a Cru movement but she wasn't involved. While watching a live Cru Broadcast on Facebook from our annual Winter Conference, she heard the Gospel and she accepted Christ. You can see her comment on the video below. But it didn't stop there! We were able to connect her with the Cru movement on her campus, where she is now involved and being mentored and built up in her faith. Praise God for how He is using social media to connect others to Himself and Christian community.


As Cru, we desire that every person in the world would have an opportunity to hear about Jesus Christ.


In today’s world, there are about:

  • 7.4 billion people
  • 200 million college students
  • 6,500 spoken languages


MY STORY: Statistics like these are what God used to capture my heart for the world. One night at a Cru weekly meeting focused on God’s heart for the nations, someone shared that 97% of the world’s unreached people groups are in the 10/40 window and only about 4% of missionaries are being sent there.

Well, this struck me and so, for the next two years, I pursued an internship with Cru through a ministry called StoryRunners, where we used Bible stories to reach unreached oral people groups around the world in their own heart language. And during those two years, I saw time and time again how God used His big story to change lives. And through those stories, He changed my life too.

So at the end of those two years, I asked God to show me where He wanted me next. During that whole time, God kept bringing me back to Psalm 37:4, “delight yourself in the Lord and He will give you the desires of your heart.” And as I began to delight in Him more and more, I became surrendered to Him, to where He would want me to go. And my desire became to pursue ministry in a capacity where I could best utilize my skills and where I could use what I learned to love the most – stories. And not only can I use stories to reach students on every campus but to reach people around the world.


With online strategies, we we leverage online tools to expand the reach of the Campus ministry to help students and faculty become engaged disciples, and give them the resources to launch and build spiritual movements.


We have a digital missionary field full of always-connected people that we can access and minister to from any Internet-connected device. Instead of using traditional missionaries, raising funds, and flying them to remote places to minister the Gospel, we can put digital devices in the hands of digital missionaries and show them how to connect with people on social networks, web networks, and numerous digital platforms at anytime from anywhere.


I have the opportunity to work as the Broadcast Strategist for Cru's YouTube Channel, creating content to reach people for Christ.

How many YouTube videos do you think are viewed each day?

  • 5 billion are viewed each day.
  • The average viewing session is 40 minutes long.
  • 80% of YouTube's views are from outside the U.S.

All of this means that right now, YouTube is the number one platform to reach young people, not only in the states but around the world today. Remember what I said about the 10/40 window earlier? 97% of the world’s unreached people groups live in the 10/40 window and we only send 4% of missionaries. This means that even though we may not be able to travel there, we can use tools like the internet to reach them digitally.


Falling Plates is one of Cru's YouTube videos designed to help people explore what it means to follow Jesus.

In English alone, it has been viewed over 5.4 million times.



Every year, Cru hosts a spring break trip for students to attend and learn how to share their faith. For the past few years, God has given us an opportunity to train students in using the Falling Plates video to start spiritual conversations with friends and family.

Elayne: “We sent out the Falling Plates video to 30 friends and family members and I didn’t think anyone would message me back but God had a different plan. Twenty-nine people messaged me back, a girl in Germany accepted God and shared the video on Twitter, which one of her friends saw and accepted God. Two of my international friends, one from Finland and one from the Netherlands, wanted to go over (how to know God personally) and I had 11 people who wanted to meet with me to talk more about God when I came home!”

Bailey: “I sent the Falling Plates video to my father who I hadn't spoken to in about 2 years. He would always say, ‘I couldn't be a father to you because I didn't have a father’. I was able to share with him the gospel and that through my relationship with my Heavenly Father, he's shown me love and I'm able to show love to other people and that he could experience that same thing.” He has since then, received Christ!


A caring community passionate about connecting people to Jesus. Together, we are using digital tools, communication, and strategies to pursue Christian students, seekers, and skeptics so that every person can know someone who truly follows Jesus.


Bill and Vonette Bright started Cru on the UCLA Campus in 1951.


What started as a ministry to students on the UCLA campus, now touches the lives of people in every segment of society and every corner of the world.


We invite others to partner with us to reach people for Christ. Like many mission and non-profit organizations, Cru depends upon the consistent financial support of concerned individuals and churches. These contributions fund the ministries of our staff members.


  • To work diligently to touch the lives of people for Jesus Christ.
  • To regularly let you know how God is blessing the ministry.
  • To be financially faithful with the funds given for our ministry.
  • To share prayer concerns with one another.


  • Praying
  • Financially investing
  • Connecting others to my ministry



I must raise a team of people who will partner with me financially in monthly or annual giving but also in prayer. Would you prayerfully consider joining my team of financial partners by giving $100, $300, $500 or any other amount?

Thank you for partnering with me as we work together to spread the good news of Jesus, advancing God's Kingdom throughout the world. - Allyssa Powell


Created with images by John Schnobrich - "together now" • Daria Nepriakhina - "Checking Her Smartphone" • JESHOOTScom - "iphone smartphone apps apple inc mobile phone" • Igor Starkov - "@st.rufina" • rawpixel - "untitled image" • MichaelGaida - "globe map country" • FirmBee - "apple imac ipad workplace freelancer computer business" • Paul Hanaoka - "untitled image"

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