Saul Bass

Saul Bass was born in Bronx, New York on May 8, 1920 to Eastern European Jewish Immigrant parents. He studied part-time at Art Students League before taking night classes at Brooklyn College.

In the 1940s he went to Hollywood and began working on print advertisement for films such as Champion, Death of a Salesman, Carmen Jones, and The Moon Is Blue. Otto Preminger, the director of these films, liked the advertisements so much he allowed Bass to do the title sequence of Carmen Jones as well.

"My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it."

Saul Bass became incredibly famous for his title sequences in Hollywood.

Bass is so famous because of his innovation and new work in kinetic typography which, at the time, was revolutionary. Bass is one of the most studied film credit designers.

Bass also designed many corporate logos for corporations such as the Bell System, AT&T, and United Airlines.

Saul Bass died on April 25, 1996 at the age of 75 in Los Angeles, California.

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