Point of Departure [PIAS] Press and Promotions

Launching a new label is something of a dream come true, especially one with as intriguing a vision of how it will look, sound, feel and breathe as what Point of Departure have proposed. Each of the four confirmed projects due for release in 2017 are unique in their individual styles, but there is also common thread that runs through them – an immersive quality that would lend itself well to film scores and soundtrack compositions, or simply a proper pair of headphones.

We want to build Point of Departure’s profile as a brand, starting with a hint of what will come in 2017 while also leaving room for each release to inform the label’s mandate as the year progresses. What the label stands for could evolve over time; that’s the beauty of being involved in a project like this from its inception – the vision is inspiring, but the reality could become something beyond what we can presently imagine.

Every artist involved with Point of Departure is an outstanding talent in their own right, with celebrated bodies of work and fans keen to consume new material. Having these artists living on one label frames what would be impossible to contrive. This label is a living, breathing entity that has the talent and the personality to become iconic.

Building the label’s brand will start with a launch party at a London venue with a stellar sound system, where Alessandro Cortini will perform and screen a short film about his latest work. Label artists, key press, promoters and, ideally, music supervisors of a cinematic persuasion will be in attendance, absorbing the narrative we are putting forth, and becoming excited for what Point of Departure will announce in the future.


Print Coverage

In print, our targets include major music press, culture and lifestyle, freesheets and broadsheets. We would aim to secure one or two highly visible features for each artist, as well as a launch feature for the label itself. Additionally, we will pitch reviews, track coverage, live previews and news stories to journalists and editors where applicable.

Aesthetica, BEAT, Crack, Dazed & Confused, DIY, DJ Mag, DORK, Electronic Sound, Empire, i-D, I paper, London in Stereo, Loud & Quiet, Mixmag, Mojo, Music Week, NME, Q Magazine, Record Collector, Shortlist, Sight and Sound, Sound on Sound, Evening Standard, Financial Times, The Guardian, Metro, The Observer, The Skinny, The Sunday Times Culture, The Telegraph, The Times, Time Out, Total Film, WIRE

Online Coverage

We will look to put together creative pieces that complement promotion running in print press. These could be built around pre-planned assets such as mixes, track streams or video content. Reviews, news stories and exclusive content will also be pitched across all online media platforms.

Artsdesk, Billboard, Clash, CMU, Complex, Consequence of Sound, Dazed Digital, DIY, Drowned in Sound, Electronic Beats, FACT, Gigwise, Glass, Hyponik, Inverted Audio, Interview Magazine, Louder Than War, Music OMH, No Ripcord, Noisey, Nowness, NPR, Pigeons & Planes, Pitchfork, Red Bull Music Academy, Resident Advisor, Stereogum, The 405, The Fader, The Independent, The Line of Best Fit, The Quietus, The Ransom Note, Thump

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Our promotions team at [PIAS] work closely with our in-house and Coop labels, consistently delivering results across wide range of projects, from established acts (Pixies, Ghostpoet, Father John Misty, Ride, Crystal Fighters) to new artists (Fat White Family, Nick Hakim, Anna Meredith, Margaret Glaspy, Claptone) as well as catalogue and compilation releases. Our breadth of knowledge and expertise means all potential bases are covered and every musical style can be catered for.

Our team cover promotional activity across radio, press, streaming, online and TV, and by being under one roof, benefit from an open forum where ideas are exchanged and campaign approaches constantly re-analysed in order to maximise results. Rather than hiring an individual, with the in-house option you get a team of dedicated experts working together during and in between album and single cycles.

Our in-house label managers are a big part of why we work so effectively. Having them in such close proximity ensures any issues are dealt with quicker and details are shared instantly when needed. Having this set-up ensures a clear and precise flow of information that benefits the whole team.

Each campaign is treated individually with the wider company’s strong independent ethic flowing through the department. Ideas and requests from artists and managers are taken in to consideration at every juncture in order to help deliver the best possible results.

Head of Promotions: Josh.Nicoll@pias.com

Senior Publicist: Paddy.Davis@pias.com

Senior Publicist: Kathryne.Chalker@pias.com

National Radio Plugger: Luke.Ellis@pias.com

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