I grew up in a predominantly agriculturally based area and took many agriculture classes in high school. Future Farmers of America was huge, everybody was a fourth generation farmer, and cornfields were everywhere. My agriculture teacher actually taught us only to dislike PETA. There was never any consideration of the opposing side. Now, I definitely disagree with the organization. But to have a solid point of view and to properly analyze a piece rhetorically one must take on the responsibility of seeing something from a different point of view. This is hard when you have a huge opinion against the VALUES of this organization. However I looked into it. Many people who believe what PETA says about the cruelty and mistreatment of animals on farms just don't know any better. It's not the fact that these bd things are actually happening everywhere, it's just that they don't see both sides. Moving away from my town helped me take on that responsibility of seeing another side. I'm not ignorant, I know some farms are not treating animals well. But it's not all farms. To truly form an opinion on this argument, you really have to continue digging and look beyond what you want to believe to analyze the whole situation.
https://www.youtube.com/watch?v=ARe0QjNz2YA (I tried to embed this video but it wouldn't work, so here's the link)
PETA's entire message is how factory farms are bad and mistreat animals. When I first watched this video in an ag class it just aggravated and angered me. Watching it the second time, I told myself to see it as somebody who doesn't know what a farm is like, or hadn't been to one. Persisting still, I watched it a third time from the perspective of the makers of the video and the message they were trying to convey. Watching it as someone who doesn't know, the storybook-like features of the clip scream sympathy and pull at pathos. It turns this childhood "Old McDonald Had a Farm" concept into a nightmare where Old McDonald beats and cages his animals. Animals are only used for production and treated in the most inhumane ways.
From the PETA perspective they are trying to raise money and shut down "factory" farmers. This video lumps every single farm together into one bad category. One farm experience generalizes to all farms. This video does an excellent persuasive job. PETA also uses ethos in many of their videos by using actual footage from farms. It's clear that they truly understand their audience and maximize the effects by playing on the emotions of the unknowing public.
In conclusion PETA seriously angers me. However, rather than being one sided on this argument, in order to properly analyze something I had to have the responsibility to see past my personal thoughts and view the concept as a whole. Many times this takes persistence, such as in the case of the video in which I viewed it multiple times. All in all snap judgments, like those discussed in "Backpacks vs. Briefcase," will not do for the rhetorical analysis of controversial and multi-sided topics. One must take the time to view all perspectives without bias and use the evidence to form the ideas.