But what is the story in practice? There remains limited information on the development of PayGo solar market in Uganda particularly regarding customer outreach, expansion areas, and impact. To close those information gaps, the United Nations Capital Development Fund (UNCDF), in partnership with the Uganda Solar Energy Association (USEA), the Dalberg Data Insights (DDI), and the Schatz Energy Research Center (SERC), conducted a Big Data action research. With DDI, we developed a digital energy finance dashboard for more than 672,000 off-grid customers in Uganda. We also supplemented the big data insights with a structured survey conducted by the SERC on 424 off grid customers tracked over the same period 2016 to 2018.
This blog series will offer insights on:
- Market availability and expansion
- Customer purchasing behaviours and energy financing
- The impacts of off-grid solar on energy access improvement in Uganda
The Digital Energy Finance Dashboard
This project leveraged anonymized mobile money transaction data from 2016 to 2018. It represents 75 percent of the Ugandan digital finance market, and covers more than 672,000 solar PayGo customers. To navigate such large volumes of data, we developed an interactive digital energy finance dashboard. This dashboard aggregates, visualizes, and summarizes penetration and growth patterns of solar PayGo in Uganda.
The dashboard allows users to track Solar PayGo transaction activity by selecting certain filters, including geographic regions, periods of time, and energy service providers. This dashboard enables users to quickly and easily access Solar PayGo business performance data for the first time.
We hope the dashboard insights will help energy service providers with market and product development, and support policymakers to make informed decisions and improve energy access in Uganda.
Big Data Insights on Market Scoping and Energy Product Development
The dashboard has already produced some actionable insights. This includes:
- The Uganda solar PayGo market is much larger than initially expected. There are around 672,000 customers accessing solar PayGo in 2018, and around 1 million customers in the entire market.
- The number of customers has grown rapidly at 138 percent in 2017 and 160 percent in 2018. Solar PayGo uptake is stronger in areas such as Nakaseke with high mobile money adoption.
- There is room for expansion as only 12 percent of the households are currently served and there are only 10 districts with more than 5,000 active PayGo customers.
Stay tuned for more insights in our next blog!
About UNCDF CleanStart
Clean energy provides new opportunities for green growth and is critical to achieving the Sustainable Development Goals. It enables businesses to grow, generates jobs and creates new markets. Children can study after dark, families have access to more efficient sources of power, and countries can grow more resilient with competitive economies.
UNCDF CleanStart co-invests in early stage business ideas that can have a positive ripple effect in the way customers buy and use modern energy.
UNCDF CleanStart is supported by: