"The Montgomery Bus Boycott, in which African Americans refused to ride city buses in Montgomery, Alabama, to protest segregated seating, took place from December 5, 1955, to December 20, 1956, and is regarded as the first large-scale demonstration against segregation."
"The boycott of public buses by blacks in Montgomery began on the day of Parks’ court hearing and lasted 381 days. The U.S. Supreme Court ultimately ordered Montgomery to integrate its bus system, and one of the leaders of the boycott, a young pastor named Martin Luther King Jr. (1929-68), emerged as a prominent national leader of the American civil rights movement in the wake of the action."
Around the same time there was another smaller boycott happening in New Orleans. "In 1960, almost 40% of New Orleans' population was African American. The city's main shopping avenue was Canal Street, where all stores were white-owned, predominantly Christian, had segregated facilities, and didn't serve blacks at lunch counters. The second busiest shopping avenue was Dryades Street, where the stores were also white-owned, but store patrons were almost all black. Blacks could use the facilities, but were not employed in the stores aside from an occasional janitor. Many of the white storeowners were Jews, themselves prevented from owning stores on the more high-ranking Canal Street by the white Christian majority."
"In April 1960, the League launched a boycott of the Dryades stores that wouldn't employ blacks for anything but menial labor. The boycott was effective." People continued conducting sit ins and boycotts for the next few years. Some Business left and others opened up to blacks.
BlAcks began to fight their UN fair bus segregation laws in Baton Rouge before Montgomery did. "In March of 1953, Black leaders in Baton Rouge were successful in having the City Council pass Ordinance 222, which permitted them to be seated on a first-come-first-served basis."
The city bus drivers fought the ordinance. Eventually the white power structure agreed to a compromise. They said the first two rows were for whites only while the long seat in The back was for blacks only. Everything else was first come first serve. The boycott lasted a full two weeks.
In 2002 a email was leaked explaining how adidas was using kangaroo leather to make some of their shoes. People were furious and boycotted adidas.
The boycott is still not over as adidas is still making shoes from kangaroo. An organization called viva is calling for a complete boycott of adidas.
Many boycotts have happened throughout the course of history. Some were big and some were small but they all were resisting non- violently. All in all, boycotts have proven to be an effective way to resist something non- violently.
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