We hear it all the time: "School just started! Why should I be thinking about our Fall Fundraiser?"
While we love to kick back and take advantage of the remaining days of summer like anyone else, we also know that it's vital to start prepping for your fundraiser months in advance.
It's never too early to be researching and exploring new opportunities for your school fundraiser. But, there also comes a point where admin approval needs to be granted, decisions need to be made and planning needs to start happening in full-swing. We recommend that your fundraiser planning kick-off at least 3 months prior to your preferred event date.
A Note on Setting Your Event Date: When planning the date of your event, consider other happenings taking place in your the school. You want your event to be the only fundraiser in that season (you never want two fundraisers going at the same time, parents will only support one!).
Many of our PECs (Personal Event Coaches) suggest that once you have the ideal date for your event picked out, that you start working backward from that point to craft your timeline. Example: You want your Fun Run to happen the first week of November. So, you flip your calendar to 3 months prior and see that you should start the planning process at the beginning of August (note - this timeline should be adjusted according to the scale and aim of your fundraiser. Planning a huge celebration the day of the event? Then you may want to start your planning process earlier to accommodate all the details).
While the best way to create your fundraiser timeline is to team up with yours truly and work with your own PEC, this blog post should provide a general guideline of the tasks for each step of the way!
1-2 Months Before Event Day: Promote Your Fundraiser & Track Your Donation Progress
Once the blueprint for your fundraiser is established, it's time to reveal it to the school! This period is crucial for success as you want to get the most students and parents involved, maintain excitement throughout your donation period, and make sure your fundraising goals are being met (for current clients, check out our Let's Get Started document in the Event Toolbox for tips on staying on track!).
- Announce your fundraiser to students (if doing a kickoff, make sure you plan and prep for this with flair, announcement scripts, giveaways, and any information you want to send home with students)
- Send home info for parents with steps on how to be involved
- Publish the details of your fundraiser goals and the donation incentives to motivate students
- Decide if you are doing t-shirts for your fundraiser. If so, you need to gather sizes from students and teachers, order t-shirts, and schedule when you will pass them out prior to the event (our NEW T-Shirt Toggle makes this process super easy for our clients!).
During this period it's also important to keep track of your fundraising progress and share this progress with students and parents. Many parent groups do this with a creative bulletin board displayed in the school that illustrates where they are on their fundraising journey.
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