Hoopla's Viewability Solution
Across all of our video based units we enable our bespoke Video Drop feature that ensures video & branding remain with the user even if they were to scroll away from the primary creative. When users scroll away the video drops into the bottom right corner of the page with a supporting CTA banner. Users can click to take this back to the original creative or click through to site.
- Viewability - 100% viewability is achieved, ensuring your videos get seen.
- Completion rate - Significant increase on completed views 85% vs benchmark of 70%.
Our Sticky Display inventory can be accessed through all standard display units offering far superior ad viewability & dwell time to standard placements due to their ability to stick to the page as the user scrolls. Units can display in full from load or partially as per the below where they would come to focus on hover. These placements offer up a much wider variety of storytelling in display units