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The influence of media on women in sport a research study by Arielle Rodrigues

BRIEF RESEARCH SUMMARY

This research study looks at how the marketing and portrayal of women across various media impacts female participation in the sports industry. In comparison to men, there is no secret that females are underrepresented. Reviewing all facets of women in sport and the sports industry in general, there is a recurring theme of social constructs and gender roles. From a young age, girls are presented with the idea that men are stronger and more capable than women in all aspects. There is often a lack of focus on skill level and a connotation in the media that the more interesting side to female athletes are things aside from their athletic ability, such as their personal life. This study looks at the perspectives of both male and female participants in a number of different age groups, to determine whether or not an altered perception of women in sports would reshape female participation and involvement.

ABOUT

Arielle Rodrigues is a fourth-year student at Ryerson University studying Professional Communication with a minor in Public Relations. Arielle is interested in risk and crisis communication as well as project management and hopes to work in health communications going forward. From a young age, Arielle has always loved to play hockey and stay active, which inspired her to focus her research study on the lack of female participation in the sports industry.

Created By
Arielle Rodrigues
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Credits:

Created with an image by KeithJJ - "basketball girls basketball female"