MoorePad Content strategy

MoorePad Content Strategy

The following pages outline the approach we will take to posting on your social media pages. It documents the main objectives associated with each platform as well as the tone we will use when speaking as your brand.

Primary Posts

Your primary posts will showcase the work you have done in the past including before and after pictures. Posts of this nature will allow potential customers to see the work you have done and help them imagine the work you will be able to do for them in the future.

Secondary Posts

Your secondary posts will provide your current fans with helpful information. We can pull information from articles and blogs providing people with reasoning for updating their current home. We can also provide them with tips on keeping to date with trends and other aspects of interior design. Your secondary posts will also include testimonials.

Specialty Posts

We will be incorporating posts with links back to your website. This way we can highlight the different aspects of your website including the portfolio, blog, and renovations. Driving people to your website will get them one step closer to contacting you.


The tone of your posts will be professional and informative. We want your fans and followers to know that you are an expert in your field and that they can rely on you to make their kitchen, bathroom, or basement vision come to life.

User Generated Content

Re-posting articles and blogs (including the blogs you have on your website) that have to do with home renovations will be a great way to take advantage of user generated content. We can provide your fans and followers with content they can gather information from and apply to their lives.

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