Chuck Moser (BPE ‘64, MA ‘72) was the heart and soul of Golden Bears and Pandas Athletics ever since joining the Athletic department in 1966. Moser will be remembered for not only the time and dedication he gave to University Athletics, but also his energy and humour, and the positive impact he had on so many lives.
Moser passed away on February 19th, 2020 at the age of 80.
“I spent 53 years of my life with Chuck and his family. He was the UofA Super Fan. Nobody has been more devoted to the Golden Bears and Pandas programs than him, and he will be missed by so many,” said former University of Alberta Athletic Director Bob Steadward.
“Chuck prided himself in ensuring the athletic events were always carried out in a first class manner. It did not matter what sport. They were all important in Chuck’s mind.”
A consummate team player, Chuck Moser’s dedication as a builder of the athletic program at the University of Alberta has been sustained for more than fifty years. He volunteered extensively while a student, developed a detailed understanding of the operations of the intercollegiate and intramural programs as an administrator, and served tirelessly in leadership roles in the Green and Gold Athletic Society and the Sports Wall of Fame program. Chuck was inducted into the Sports Wall of Fame in 2014.
In 1966, U of A Athletic Director Ed Zemrau recruited Moser as Assistant Athletic Director and Coordinator of Men’s Intercollegiate Athletics, a role he filled with distinction for the next thirteen years, including serving as Acting Athletic Director in 1972-73.
Moser’s responsibilities included supervising and supporting 25 Golden Bear coaches in team administration, travel and equipment control. He also administered and supervised expenditures of fourteen team budgets, coordinated ticket sales, handled scheduling, recruited and trained student managers, and supervised physical plant maintenance.
Chuck (left) working for Athletics in 1969
“During the 1960s and 1970s, when there were huge lineups for Golden Bear Hockey playoff games, I remember Chuck standing in freezing winter weather selling tickets to those in line.” said Golden Bears football alumni, and former Athletic Director Dale Schulha. “He would then go into the Stadium Car Park and sell tickets to those in line to park; Chuck did whatever it took to make the U of Athletics experience as positive as possible for all players, coaches, media, sponsors and spectators.”
Among many, one of Chuck’s most notable career highlights was the creation of the Golden Bears Mascot. Inspired by the Brigham Young mascot while attending the Rainbow Classic basketball tournament in Hawaii, Moser and his wife Lynne designed the bear that later became known as GUBA (the Great University Bear of Alberta).
GUBA was initially brought to life by John Struger in January 1970 at a Bears’ basketball game in the Main Gym against arch rivals UBC. Moser was an early advocate of the marketing power of university sport in Canada, and his success in promoting student sport was legendary.
“Chuck’s standard was excellence, and he was the glue that really held the department together. He could lead a team, but many times he just dug in and did it himself, usually with the help of his wife Lynne, and set a standard that we all respected and admired,” said former Golden Bears hockey head coach, and Sports Wall of Fame inductee Billy Moores. “When you are behind the scenes there are times that you can be under-acknowledged, but for Chuck it was always about the big picture and what was best for athletics”
Along with the impact Moser had at the University of Alberta, he was also a talented athlete himself, and had successful careers with both the provincial government, and the Faculty of Kinesiology, Sport and Recreation. He also served on the University of Alberta’s Alumni Council from 1972-79, and organized his class’ 50th anniversary in 2014.
Moser served as inaugural Executive Director of the Recreation, Parks & Wildlife Foundation from 1980 to 1994. During this time, the influence of the Foundation reached into virtually every community and region in the province. Following five years working in the private sector, he returned to the University as Manager of Development and Alumni Affairs in the Faculty of Physical Education and Recreation from 2000 to 2010.
Moser also recently served on the Sports Wall of Fame Selection Committee, and was heavily involved with alumni engagement for Athletics since his retirement from the Faculty in 2010.
“Chuck was the ultimate Golden Bears and Pandas super fan. He was Mr. Green & Gold through and through and was undoubtedly the biggest supporter of U of A Athletics in the past 50 years.” continued Schulha's.
'The Board', with members Chuck Moser, Dale Schulha, Billy Moores, Clare Drake and Bob Steadward
His impact on Golden Bears and Pandas Athletics, the Faculty of Kinesiology, Sport, and Recreation, and the entire University of Alberta will never be forgotten. Chuck improved the lives of so many people, and his legacy with both Athletics and the Faculty was truly legendary.