Connect The Ages MultiMedia + Grassroots Workforce development campaigns

MISSION

Connect The Ages is on a mission to connect 5 million students and young professionals to multidisciplinary careers in aging by 2025.

VISION

An America that values and enables opportunities for our old and young.

GOALS

The goals of Connect the Ages are to build awareness about careers in aging, connect to students in the classroom, build opportunities to engage with older people, and ultimately connect young people to careers in aging.

MULTIMEDIA CAMPAIGNS

Filmed 50 professionals in aging - 15 hours of interviews

ANALYTICS of First Video: How to find a career you love

April 2017: YouTube Data First Video, Facebook Promo ($84 spend - 8.7k people reached, 296 Reactions, Comments, and Shares), LinkedIn Group (200+ members - educators, aging services, students, young professionals)
Website Traffic Data April 2017

100+ Emails, DMs, Form Submissions from 1st Video

Form Submission Data

  • 81 submissions (dated Mid March - 4/26) - with no education / young demo push
  • 15% want help starting a career in aging and or an internship
  • 34.5% identified as students and young professionals
  • 5 people identified educators

Data-Driven New "Millennial" Video Strategy

  • Closer to 90 seconds - big dropoff typical at 2 minutes
  • Faster jumps - all shorter than 6 seconds (attention span of 8 seconds)
  • Peer-to-peer messaging
  • Data about size of opportunity
  • Examples of career paths
  • Global message - 50% of previous video viewers international
  • End with male image at end to help young men see themselves in this space - 60% female viewers first video
  • Clear Call 2 Action
  • Press Release and Targeted Distribution to Student Groups and Education Journalists to connect to partners in education and students
  • Social media focus areas: LinkedIn, YouTube, Snapchat, Instagram, Facebook, Twitter

More Multimedia (Blog, Podcast, Short Documentary, Virtual Reality)

Multimedia content highlighting the Value of Age. A positive perception of aging helps students and young professionals consider a career in aging.

GRASSROOTS CAMPAIGNS

Classroom Guest Lectures

Intergenerational Storytelling and Mentorship

Thank you for learning more about Connect The Ages! If you would like to partner on projects to bridge the aging services job divide, please fill out our form online by clicking the link below or email Amanda Cavaleri at ACCavaleri (at) ConnectTheAges.com.

© 2017 CONNECT THE AGES. ALL RIGHTS RESERVED. All data and information is subject to change and all information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.

Created By
Amanda Cavaleri
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