UPPAbaby in the News March/April 2017

INFLUENCER COLLABORATIONS

Michelle, writer for Passport Romance and radio host, created a product guide for first-time parents that included lots of Ub gear!

Samantha Broderick, blogger, conducted an "unboxing" of the 2017 Loic VISTA with her daughter and then showed it throughout daily activities.

Shaheen, blogger for Lows to Luxe, shared how she tackled her baby registry. See which stroller and car seat made her checklist!

Janssen, blogger for Everyday Reading, teamed up with Gugu Guru to discuss her must-have baby registry items. The G-LUXE was her stroller of choice!

Zooey, blogger for Little Baby Gear, provided an in-depth product review of the G-LUXE, CRUZ, and VISTA.

Ashley, blogger for Life in Mama Land, shared her love affair with “the forever stroller” and explained why the RumbleSeat, PiggyBack and XL basket are total game changers!

Heather, blogger for Motherhood in Hollywood, showcased the CRUZ and encouraged her following to participate in the game of UPPAbaby HIDE & SEEK.

Neely, blogger for It Starts With Coffee, shared her absolute must have newborn essentials. The VISTA and MESA Performance Travel System made her list!

Ashley, blogger for The Style Editrix, reviewed the Gregory CRUZ.

Marissa, blogger for The Neat Life, added the VISTA to her baby registry must-haves.

Courtney, blogger for Mrs. Coco Wyse, reviewed the Gregory CRUZ and raved about its stylish look, ease of assembly, and smooth ride!

MEDIA HIGHLIGHTS

Chosen by consumers, the Cribsie Award winners represent the best brands and products for babies and tots. This year, the VISTA won Greatest Single Stroller and the G-LUXE won Top Travel Stroller!

Meghan Basinger, writer for Project Nursery, took her two little ones for a spin in the Henry VISTA.

Fatherly, a source for practical parenting advice, reviewed the VISTA, G-LUXE, and G-LINK. Watch the video reviews below!

The Night Light named the CRUZ the best full-size stroller on the market for the 2nd year in a row!

The MESA made InStyle’s list of “15 Celebrity-Approved Car Seats.” See some of the stars they mentioned below!

The 20% off UPPAbaby gear promotion was featured on the "TODAY Show" steals and deals!

The VISTA was highlighted in the March issue of Pregnancy & Newborn!

Julie Watts, consumer-investigative reporter for SF CBS affiliate, WPIX-TV, featured the Henry MESA highlighting this first and only naturally fire retardant car seat. Click the button above to watch the full video!

CELEBRITY ENTHUSIASTS

The following March/April celebrity hits and product placements garnered 156,876,566 impressions and $1,573,486 in ad value.

Justin Baldoni, actor, snapped this photo of his wife, Emily, with the Pascal G-LUXE.

Chrissy Teigen and John Legend took baby Luna out shopping in the Jake G-LUXE!

Gotham stars, Ben McKenzie and Morena Baccarin, went for a stroll with daughter Frances in the VISTA.

"Today Show" host, Hoda Kotb, strolled her new addition VISTA Pascal.

Katherine Heigl was spotted at the airport with her son, Joshua Jr., in the Georgie MESA.

Nicky Hilton strolled with the Jake VISTA in NYC!

PRODUCT PLACEMENT

Empire

The MESA was featured on the latest episode of the FOX hit TV drama, “Empire”.

Daddy's Home 2

Check out the Jake VISTA on set of the new movie “Daddy’s Home 2”, staring Will Ferrell, Mark Wahlberg, and Mel Gibson.

RETAIL ENGAGEMENT

Hide & Seek

The HIDE & SEEK promotion is in full swing! Three of the five SPECIAL TICKETS have been discovered in Gregory CRUZ boxes at Crib & Kids in Texas, Liapela in Florida and Baby Grand in Minnesota. This is a fun promotion for specialty to generate exposure for your store and the UPPAbaby Gregory CRUZ. Please take advantage of this campaign in BrandKenekt to promote! Who knows…. The two final tickets could be hiding in your store!

BrandKenekt

As a reminder, BrandKenekt is a user-friendly website that will help us effectively send social media content directly to you. With the push of a button, you can edit, schedule or post content relating to product news, promotions, corporate messaging, reviews, right to your Facebook page. We can track all the engagement to optimize future campaigns. Questions? Email Janelle@uppababy.com.

EVENTS

Bump Club GEARAPALOOZA

In March and April, we participated in Bump Club GEARAPALOOZA events in Los Angeles, San Francisco and Vancouver, plus the 7th annual Best of Bump Club & Beyond in Chicago. These events drew in crowds of expectant and new parents eager to learn about the latest and greatest baby products to hit the market! Learn more about these events here: http://bit.ly/2rwT1Ey

We All Play

We are proud to support the Zimmer Children’s Museum, “We All Play” FUNdraiser! This family event raised funds to help provide low-income families with free or subsidized museum admission and scholarships for camps and classes - all with the goal of creating access to creativity in play for children of all ages.

Big City Moms

Our team headed to Los Angeles and Dallas for the latest Big City Moms Events. Hundreds of attendees had the opportunity to learn more about their favorite gear and attend seminars from top parenting experts. Learn more about the Biggest Baby Shower Events here: https://www.bigcitymoms.com/

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