Group 10 TIffany Dudley, JImmy Brady, Courtney Steele, Courtney O'Shea, Cameron Joudi

Research Questions

  1. Is there an association between the increase of Dell computer systems by 5% and the likelihood of purchase?
  2. Is there a relationship between age and internet usage?
  3. Is there a relationship between the gender of the consumer and how satisfied they are with their Dell product?
Hypotheses
  1. There is an association between the increase of Dell computer systems by 5% and the likelihood of purchase.
  2. There is a relationship between age and internet usage.
  3. There is a relationship between the gender of the consumer and how satisfied they are with their product.

Significance and Frequency Distributions

First Frequency Distributions

  • Mean, median and mode for price fall between 2.00-2.03 which means the respondents "might or might not have purchase" If Dell increase prices by 5%
  • Likelihood of choosing falls between 1.00-1.36 respondents "would definitely choose" A Dell computer

Second Frequency Distributions

  • Average and median age 30-39
  • Most frequent response 40-49
  • Mean and median hours spent online = 3 which means respondents 6-10 hours online per week

Third Frequency Distributions

  • Mean Gender is 1.51, over half of the respondents are male
  • Most common answer came from females
  • Mean, Median, and Mode = 1-1.45 "Very Satisfied"

Conclusions

  • T-test determined there was a significance between the likelihood of choosing Dell products and an increase in price by 5% [Null Hypotheses Rejected]
  • Cross Tab Test determined there is no huge difference between Age and Internet Usage [Null Hypothesis Accepted]
  • Correlation determined no significance between Gender and Customer Satisfaction [Null Hypothesis Accepted]

Summary

"What should Dell Do?"

  • Not increase prices
  • Continue innovating products to reach their most accepting age group 30-39 of both genders.

Credits:

Created with images by casey.marshall - "Dell" • ericnvntr - "Keyboard" • Josch13 - "light bulb at burn" • blickpixel - "board electronics computer" • WikiImages - "orion nebula emission nebula constellation orion" • Unsplash - "natural light nature"

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