- Is there an association between the increase of Dell computer systems by 5% and the likelihood of purchase?
- Is there a relationship between age and internet usage?
- Is there a relationship between the gender of the consumer and how satisfied they are with their Dell product?
- There is an association between the increase of Dell computer systems by 5% and the likelihood of purchase.
- There is a relationship between age and internet usage.
- There is a relationship between the gender of the consumer and how satisfied they are with their product.
Significance and Frequency Distributions
First Frequency Distributions
- Mean, median and mode for price fall between 2.00-2.03 which means the respondents "might or might not have purchase" If Dell increase prices by 5%
- Likelihood of choosing falls between 1.00-1.36 respondents "would definitely choose" A Dell computer
Second Frequency Distributions
- Average and median age 30-39
- Most frequent response 40-49
- Mean and median hours spent online = 3 which means respondents 6-10 hours online per week
Third Frequency Distributions
- Mean Gender is 1.51, over half of the respondents are male
- Most common answer came from females
- Mean, Median, and Mode = 1-1.45 "Very Satisfied"
- T-test determined there was a significance between the likelihood of choosing Dell products and an increase in price by 5% [Null Hypotheses Rejected]
- Cross Tab Test determined there is no huge difference between Age and Internet Usage [Null Hypothesis Accepted]
- Correlation determined no significance between Gender and Customer Satisfaction [Null Hypothesis Accepted]
"What should Dell Do?"
- Not increase prices
- Continue innovating products to reach their most accepting age group 30-39 of both genders.