The business that defines Heidi Ganahl as an entrepreneur is Camp Bow Wow. It is based in Denver and functions as a long-term and daycare facility for dogs. Camp Bow Wow has 200 franchises in the United States and Canada.
Ganahl worked within an existing business. She wanted to elevate dog care in giving it a camp theme and making it fun and upscale. She began brainstorming how to create this premier provider of safe and individualized care at an early age with her first husband, Bion. In 1994, they formed a business strategy after struggling to find a pet care service for their dogs. After her husband passed away a few months later, Ganahl worked tirelessly to make the dream they shared a reality. After making a few futile investments, she used the remainder of her settlement to open the first Camp Bow Wow in Colorado.
To define her business, Ganahl improved the pet care process. She realized, through her own experience searching for a dog care provider, that interactive institutions with regular exercise and separation anxiety catering are hard to come by. She identified the population trend of those living in Denver as active and their dogs share in this dynamic lifestyle. Owners desired that their pets continued to engage in exercise while they are out of town. Ganahl addressed this dilemma.