SMMC Social Media Managers Course

Social Media Managers Course, or SMMC, is an online self-paced course allowing students up to three months to complete before closing the class.

Something neat about the SMMC course setup is students that finish will be able to return to view updated material, resources, and examples. The course contract allows for material update every six months or as social media technologies change.

What will students learn in SMMC? Great question! The course covers:

Lesson 1. Overview of Social Media

Lesson 2. Communication Plans

Lesson 3. DoD Regulations, Policies & Guidelines for Social Media

Lesson 4. Organizational Policies & Procedures for Social Media

Lesson 5. Social Media Strategies

Lesson 6. Social Media Analytics

Lesson 7. Effective Writing for Social Media

Lesson 8. Crisis Communication & Social Media

Lesson 9. Staying Up-to-Date on Emerging Social Media Trends

8.5 hours of guided lectures are supplemented with self-guided research on social media platforms, quizzes, and discussion boards. The team that reviewed the course during the beta-test spent an average of 21 hrs to complete the course. The total hours of the course will vary as it is self-paced and students may test out of the first lesson, which is a social media overview.

The launch of this course is another step forward for DINFOS curriculum with many to follow. DINFOS' Social Media leads are already tracking potential service specific social media policy updates and what content in course -photo, video, or narration- can be improved to provide a relevant course for our DoD and service branch customers.

If you have Social Media examples you'd like to submit for use in updated versions of the course, please include a direct link to the example, screen shot of analytics and a short description in a direct message to either of our Social Media accounts linked below. *Please only share examples, information, and language that may be made public.*

Signed up but not sure how you'll get your logon information? If a registered student has not received a confirmation email containing logon information within three days of class start date, please first verify student email submitted to ATRRS and instruct student to search their inbox for an email from "DINFOS LMS Admin" or Additional course support contact: Technical Support -


DINFOS SMMC is live! Click to find out more about the course...

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