One of the primary motives for Europeon imperialism was economic expansion that demanded access to natural resources in Africa. These raw materials included oil, copper, iron, gold, and diamonds. Europe wanted to colonize in Africa in order to expand their markets for buying and selling items that were not available in their countries. This resulted in slavery of the indigenous people because, the government required cheap labor from those who had access to these raw materials including a variety of rare crops.
The effects of the economic expansion resulted in the introduction of new types of crops which altered the landscape and social structure. Even though, European colonists took resources that were not originally theirs, it also helped the African economy to prosper by teaching the people how to manipulate and sell their products. Many tribes went from hunting and gathering for food to a more European based economy. At the same time, emigrants from oversees seeking new opportunities started taking jobs from the natives resulting in many Africans becoming unemployed.
Another motive for Europeon imperialism was the ideological beliefs that white culture was superior to indigenous culture which were considered primitive. As Europeans continued to colonize in Africa they also went about teaching white culture to the people living there through means of education. Rich white colonists held on to the belief that inferior races needed to be conquered in order to civilize them. The purpose of this imperialism conquest was to bring a "superior" and more successful culture to the indigenous people.
The effects of spreading these ideologies resulted in mainly a loss of African culture. The African people and specifically children were "educated", and forced to abandon their culture to adopt the new western culture ideals. Aside from slavery and the exploitation of resources, Africans also experienced a loss of independence meanwhile their culture continued to deteriorate. Aside from this, colonialism also had it's positive impacts as well. Although, the colonists did not come to new land with positive intentions per say, they introduced trade allowing Africans to sell and exchange their products. This helped to improve their economy including the introduction of education, religion, and a new government system.