In this presentation you will learn about the following organizational features of texts: headings, cover lines or sub headings, images, QR codes, URLs, speech bubbles, bullet points and logos. You will also learn about how different fonts , bold type, italic type and capital letters can be used to make information stand out on leaflets.

Organizational features of texts are all the extra things you see in a text apart from the main information. If there were no organizational features, a leaflet would look very boring.

An example of a boring text with no organizational features.

You will also learn about other features of texts such as web links, contact details and QR codes and links to social media which are quick ways to give you more information without making the leaflet look boring.

Use the glide show to learn the organizational features of texts. After that, scroll down to see how these features are used in the leaflet about Wild Bird Workshops.

Purpose of Leaflets: leaflets sometimes give you information. (Writing to inform) and sometimes advertise items or services. (Writing to persuade)

Leaflets present information in a different way from books or web pages or letters. Leaflets usually give you information in a way that is quick and easy to understand. Leaflets use a variety of organizational features to attract your attention.

A leaflet with a heading and a logo.

Headings are organizational features. They are lines of text that are usually in bold type (darker writing) and larger fonts (the style of the letters) than other information on the leaflet. Sometimes key words in headings are in different colours and CAPITAL LETTERS as well. Headings are used to get you to look at the leaflet.

Can you see the logos, bold text and headings on these leaflets?

Cover lines or sub headings are also organizational features of texts. Cover lines are short statements found on a leaflet or the cover of a magazine. Once the heading has attracted your attention, the cover line gives you more information about what the leaflet is about. Cover lines also use bold type, larger fonts CAPITAL LETTERS and key words in different colours as well.

Can you see a heading and sub heading in this leaflet? What other features of text can you see?
This is a QR Code. Qr stands for Quick Response

This is a QR code. A QR code is made of square dots arranged in a square grid on a white background. A QR code (it stands for "Quick Response") is a mobile phone readable bar code that can store website URLs, plain text, phone numbers, and email addresses. You need an app on your phone to read QR codes. QR codes are used to help you save information, particularly contact details.

URL is an acronym for Uniform Resource Locator and is a reference (an address) to a resource on the Internet. This is an example of a URL: http://community.petsathome.com/workshops

Examples of some familiar URLs

Images are used on leaflets to appeal to the intended audience. The intended audience is the people who will read the leaflet and buy the product or use the information on the leaflet. If the intended audience is children, cartoon drawings are often used because they are cute and funny. Cartoon images are used on informal leaflets.

An image to appeal to children.

Speech bubbles show words spoken by the characters (people) on a leaflet.

Speech Bubbles with no text.
A speech bubble showing what the bird is saying.

A Logo is a design that identifies a company, a charity or an institution. It is a design that is used so that the organization can easily be recognized.

Examples of Logos

Fonts. A font is different styles and sizes of letters. Fonts are a set of printable or displayable text characters in a specific style and size. Fonts can be used in italic and bold type. You use different fonts when you type on your computer.

Examples of different fonts. Some fonts are in bold text.

Look at this leaflet. What organisational features can you see?

What do you think this leaflet is advertising?

This leaflet has headings, subheadings or cover lines, images, logos, and contact details. There is extra information on the notice board. The speech bubble is added to further engage the intended audience. (Attract the attention of children). Some key words are highlighted in bold texts and larger fonts so you notice them immediately. Different colours are also used to make key words stand out. Which words stand out?

Now we are going to look at features of the leaflet in more detail.

What features of texts an you see here?

This is a heading with a sub heading. This heading introduces the topic of the Wild Bird Workshops. This leaflet is about wild bird workshops. This heading tells you that the leaflet is trying to encourage people who like pets (tame animals who live with you at home such as cats and dogs) to go to workshops about wild birds.

What do you notice about the fonts in this cover line?

This is a cover line. This cover line gives important information. It tells you that the workshops are free. The word 'free' is in a strong colour and is in a bigger font than the rest of the cover line. The word 'FREE' is also in capital letters and bold type to make sure you get the message. There is an exclamation mark at the end of the sentence to help this cover line to stand out from the rest of the information on the leaflet. This is because it is very important for the people reading the leaflet to know that the workshops are free.

What features of texts can you see here?

This cover line contains contact details. It tells you how to book a place on a workshop. It contains a QR (Quick Response) code and a web link. The web link will take you to the web site of the company Pets at Home where you will be able to book your place on the Wild Bird Workshop. To scan the QR code you first have to download a QR reader app to your phone.

A QR Code

This leaflet contains a QR code. If you scan the QR code on this leaflet it will save the web link so you can book your place on the wild bird workshop.

A cartoon of a robin which is a British bird.

This is an example of an image used on the leaflet. This image was chosen because the workshop is about birds and this is a picture of a British bird called a robin. This image is a drawing of the bird and has been used because it is cute and funny. This image was chosen to appeal to the intended audience (children and young people). Using images like this tells us that this leaflet is informal.

These are also British birds, two blue tits, a starling and a chaffinch.

These images are in the centre of the leaflet to attract attention. A speech bubble is used so the starling (a character on this leaflet) can invite you to join in the fun at the workshop.

Where to get extra information.

Extra information is usually located at the bottom of the leaflet. The organisational features used here are a notice board and another cover line. Both of these organizational features direct you to the people who work in the shop who can give you more information about the workshops and about Bird Awareness Week. The cover line uses a larger font, capital letters and bold type for the key word 'plus'. to make sure you notice the extra information.

Pets at Home Logo
Royal Society for the Protection of Birds (RSPB) Logo
What features of texts can you see here?

This section of the leaflet contains the logos of the company (Pets at Home). and the charity (RSPB) that are providing the workshops. This information is at the bottom of the leaflet and is much smaller than the rest of the information. This is because this information is not as important as the rest of the information on the leaflet. At the very bottom of the leafleting very small writing you can see details about the charity that tells you the charity's registration number. When you see information presented in a very small font it is usually legal information and is known as 'small print'.

Created By
Marianne rushton

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