Based on the provided list, we chose LinkedIn Ads for several reasons. We believe that this would be a useful resource to actively attract volunteers. To volunteer at the Boys and Girls club, volunteers must fill out an application, go through an interview, and complete a mandatory background check. Utilizing LinkedIn Ads, the Boys and Girls Club can target an audience that they feel will be the best role models for the children. The Boys and Girls Club can target individuals based on their education to help with tutoring programs, based on their current volunteering activities and on their interest and abilities. Utilizing LinkedIn Ads will help the Boys and Girls Club attract volunteers while promoting their organization, and fundraising efforts.
How Individuals See Ads?
When utilizing LinkedIn Ads, you have the ability to allow your audience to see your ads through several different platforms. Whether your goal is to promote brand awareness or volunteer registration, your ads can be viewed by millions. The Boys and Girls Club can utilize these ads to advertise company updates in an effort to target volunteers that use desktops, mobile devices and tablets. The Boys and Girls Club can raise awareness as well as obtain leads via the world's most viewed news feed.
Additionally, the Boys and Girls Club can reach target audiences right in their LinkedIn inbox. Utilizing this webmail service, they can deliver personalized messages to respected volunteer candidates.
Finally, the Boys and Girls Club can generate leads in minutes through these ads. They have the ability to add a compelling headline, description and an image that attracts volunteers and potential donors, and raises awareness for their organization.
Creating Your Linkedin Ad
To create an advertisement that attracts the right volunteers to the Boys and Girls Club of the Grand Strand, the marketing intern/volunteer needs to select an ad design which appropriately portrays the requirements of the aligning volunteer position. This will assist in getting qualified candidates to apply to the organization. We have equipped the presentation with a step-by-step instruction on how to create and design a Linkedin advertisement.
Linkedin Ads come with two different types of accounts- the Campaign Manager (Self-Service Advertising) and the Account-Based Marketing (ABM.) The Campaign Manager option allows you to design advertisements on your own, where the ABM option will give you the option of using Linkedin's professional staff to assist in advertising, for additional fees.