Starbucks By: Shannon Martyn


  • Background information
  • Why Starbucks stands out among other companies
  • Conclusion


First opened as a single store in 1971, in Seattle's Pike Place Market.

Since then Starbucks has become a global phenomenon, with over 23,571 stores world-wide

"A company that inspires and nurtures the human spirit- one person, one cup, and one neighborhood at a time."

why Starbucks Stands out:

High stability and success

Always demonstrate ethical practices

Positive work environment

successful and stable:

  • Proven long-term financial stability
  • Recipient of many awards and recognitions
  • Diverse product lines
  • Established presence worldwide

Starbucks Company awards and recognition:

  • One of the “World’s Most Ethical Companies” Ethisphere – 2007-2015
  • "100% Rating on the Corporate Equality Index" Human Rights Campaign Foundation – 2015
  • “Employer of the Year” U.S. Business Leadership Network Annual Leadership Awards – 2014
  • One of the “World’s 50 Most Innovative Companies” Fast Company – 2012

Stable and increasing revenue:

Smith, Craig. "22 Interesting Starbucks Statistics." DMR. N.p., 31 Jan. 2017. Web. 11 Apr. 2017.

Starbucks revenue has been increasing from as far back as 2011, showing their stability.

Diversity and opportunities:

  • Their employees are as diverse as the communities they serve
  • Present on over 300 college campuses, including UF
  • Present in 70 countries
  • Local preferences are taken into consideration to create products such as beginning the green tea frappuccino only in Taiwan

Diverse Product mix:

  • Coffee (More than 300 blends)
  • Handcrafted beverages (Coffee and non-coffee drinks)
  • Merchandise (Mugs, books, brewing equipment, etc.)
  • Fresh Foods (Pastries, sandwiches, etc.)
  • Consumer products (RTD, Ice cream, and tea)

Demonstrates Ethical Practices:

  • Practices ethical sourcing
  • Practices environmental stewardship
  • Practices community involvement

Ethical Sourcing

Building a future with farmers: committed to 100% ethically sourced

Farmers practice responsible growing practices through C.A.F.E , one of the coffee industry’s first set of sustainability standards.

C.A.F.E's used guidelines for four key areas:

  • Product quality
  • Economic Accountability and Transparency
  • Social Responsibility
  • Environmental Leadership:

Environmental Stewardship

"As a company that relies on agricultural products, the planet is our most important business partner."

Reducing environmental footprint through:

  • Energy and water conservation
  • Recycling and reducing waste
  • Green building : LEED certified stores
  • Mitigate the impacts of climate change on farmers

Community Involvement

"From the neighborhoods where our stores are located to those where our coffee is grown, we are committed to creating and investing in opportunities for people around the world."

Aimed on contributing one million volunteer hours each year to our communities through:

  • Starbucks foundation
  • Veterans and military support
  • (Starbucks) RED
  • Improving the lives of our farming communities
  • Many community service projects with eager citizens in our communities.

Positive work environment:

  • Positive company culture
  • Employee-focus
  • Employee Benefits

Employee-focused company culture

"Our employees, partners, are at the heart of the Starbucks experience. We believe in treating our partners with respect and dignity."

Starbucks has created a package called "Your Special Blend" which is a package tailored to meet the wants and needs of their partners.

Some employee benefits include:

  • Free coffee and discounts
  • College achievement plan
  • Bean Stock Program.


became the success they are today through stable increases in revenue, ethical practices, and a positive employee environment that encourages innovation.

Aimed not only at creating high-quality coffee, but are also on making the world a little better.

Any Questions ?


  • Community. (n.d.). Retrieved April 11, 2017, from
  • Community. (n.d.). Retrieved April 11, 2017, from
  • Environment | Starbucks Coffee Company. (n.d.). Retrieved April 11, 2017, from,5065.1
  • Green Building. (n.d.). Retrieved April 11, 2017, from
  • Smith, C. (2017, January 31). 22 Interesting Starbucks Statistics. Retrieved April 11, 2017, from
  • Starbucks Company Profile - (n.d.). Retrieved April 11, 2017, from,5061.1
  • Starbucks Company Recognition. (n.d.). Retrieved April 11, 2017, from
  • Starbucks Ethical Sourcing | Sustainable Products. (n.d.). Retrieved April 11, 2017, from
  • Starbucks Offers Free Tuition for Its Employees. (n.d.). Retrieved April 11, 2017, from
  • Walsh, T. (1970, January 01). Starbucks' Bold Strategy for College Campuses. Retrieved April 11, 2017, from


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