Dubai Business Events Sales Mission October, 2018, An Atlantic Link Case Story

Dubai Business Events Sales Mission brought together Dubai Stakeholders and Business Event buyers in Sweden and Finland to enhance the business ties.

The Sales Mission took place in Helsinki on October 3rd and again in Stockholm on October 4th with representative stakeholders from Expo Dubai 2020, Jumeirah Hotels, Radisson Hotel Group and 24 Degrees LLC.


In Helsinki, the sales mission took place at Hotel Kämp, where the participants enjoyed a MICE Workshop with a welcome speech by Karina Lance from DBE and a presentation of Expo 2020 Dubai. The workshop was followed by a delicious 3-course dinner and a raffle draw. Pictures below are from DBE Sales Mission in Helsinki.


In Stockholm, the same program followed as in Helsinki. Below you can see pictures from DBE Sales Mission in Grand Hôtel Stockholm.

The outcome of the Sales Mission was to enhance and the business ties between Dubai Stakeholders and MICE buyers. The Sales Mission also provided greater knowledge to the account managers about DBE resources and opportunities for Business Event projects in Dubai.

Last but not least, the days spend in Helsinki and Stockholm gave the key account managers the important chance to engage with the decision makers from corporate companies from the Nordic Countries.


Atlantic Link is the leading full-service representation agency in Scandinavia and Finland. They provide trade development and strategic marketing planning for travel and tourism businesses worldwide. For 17 years, they have impacted Scandinavian travel consumption and increased awareness of their international clients. Long-term client relationships, tourism awards and industry recognition are testament to those efforts.

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