iSSUES FACING HONG KONG DISNEYLAND:
Upon it's opening in 2005, Hong Kong Disneyland was not without it's criticisms.
- Upon it's initial opening many felt that Disneyland was not Chinese enough (Matusitz, 2009).
- A 30,000 person charity event, meant to test the parks ability to run at near capacity had a number of issues: overcrowding, food shortages, lack of parking and a section of the park being cut off because of lack of room (Bradsher, 2005).
- Attendance numbers have been disappointing with Hong Kong Disneyland failing to achieve more than 8 million visitors during any given year.
- Have never placed in the top 10 of global theme park attendance (Matusitz, 2009).