Executive Presentation by The Dream Team

Insights

Opportunity Focus

Idea

We are going evaluate the effectiveness of four messages in generating interest in Tererai Trent International foundation to increase brand awareness in order to raise money for schools in Zimbabwe.

Why?

  • By testing out our messages (Engaging, Sharing, Consuming, Listening)we will be able to find out which one is the most impactful.
  • Help consumers understand the TTI Foundation.
  • Opens the door for collaboration.
  • Expand social media presence ~ "Word of mouth." ~

Implementation

Create 4 different postcards with 4 distinct messages.

Message #1

Engaging

Message #2

Sharing

Message #3

Consuming

Message #4

Listening

Resources

Challenges

  • None of the 4 messages have a distinct impact
  • All 4 messages have the same impact
  • Not having a diverse population
  • The channels we use to measure -- could be biased

Evaluation

Qualtrics Surveys

  • Three surveys
  • 1) To test which message is the most impactful
  • 2) To test which style postcard is the most effective
  • 3) The control; using the original postcard
  • *Once we figure out what message has the most impact, the next semester's group can take that message into a market setting

Engage, Share, Consume, Listen

~The Dream Team~

Credits:

Created with images by universityof.wolverhampton - "Teaching" • LoboStudioHamburg - "twitter facebook together" • memyselfaneye - "books book store library" • youngdesign - "InDesign Icon" • youngdesign - "Illustrator Icon"

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.