We are going evaluate the effectiveness of four messages in generating interest in Tererai Trent International foundation to increase brand awareness in order to raise money for schools in Zimbabwe.
- By testing out our 4 messages (Engaging, Sharing, Consuming, Listening)we will be able to find out which one is the most impactful.
- Help consumers understand the TTI Foundation.
- Opens the door for collaboration.
- Expand social media presence ~ "Word of mouth." ~
Create 4 different postcards with 4 distinct messages.