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World Toilet Day 2021 social media toolkit

On November 19, join USAID as we celebrate World Toilet Day 2021. This year’s theme - Valuing Toilets - highlights the importance of toilets across the many facets of peoples’ lives, including health, gender equality, economics, and the environment. “Toilet” is often used as a simple term for -- and often the most visible part of -- the whole sanitation process or service, which includes not just the toilet or latrine, but also regulations, behavior change, sanitation sales, and the capture, treatment, disposal, and/or reuse of urine or feces. USAID celebrates and supports all parts of the providing sanitation services. (And don’t forget to wash your hands after using the toilet!)

Why Toilets are Critical

Access to safe drinking water and sanitation, adequate hygiene practices, and the ability to effectively manage water resources, profoundly shape a nation’s path to stability, economic prosperity, and self-reliance.

Toilets improve women and girls’ dignity, safety and health, especially during menstruation and pregnancy.

For every $1 invested in basic sanitation up to $5 is returned in saved medical costs and increased productivity, and jobs are created along the entire service chain. (Hutton et al 2015)

Toilets by the Numbers

In 2020, 115 million people gained access to safe sanitation services at home. (WHO/UNICEF 2021)

In 2020, nearly five out of ten people used safely managed sanitation services. (UNICEF, 2020)

From 2015 to 2020, the number of people who practice open defecation decreased by a third, from 739 million people to 494 million; 85% of this drop occurred in rural areas. (WHO/UNICEF 2021)

In 2020, 62 countries achieved universal (>99%) access to at least basic services, including eight countries that achieved universal access to safely managed services. (WHO/UNICEF 2021)

Today, nearly half the world’s population live without safely managed sanitation services (WHO/UNICEF 2021)

Globally, at least 2 billion people still use a drinking water source contaminated with feces. (WHO/UNICEF 2021)

Every day, over 700 children under five years old die from diarrhea linked to unsafe water, sanitation and poor hygiene. (UNICEF 2021)

What USAID is Doing

Under the U.S. Government Global Water Strategy, USAID is increasing access to safe drinking water, sanitation, and hygiene for the underserved and most vulnerable. Increasing access to sanitation for women and girls is a critical part of USAID’s work as it preserves basic dignity, improves access to education and economic opportunities, and reduces gender-based violence.

In fiscal year 2020, USAID programming helped 4.1 million people gain access to sustainable sanitation, with 3.69 million gaining access for the first time.

USAID helps partner countries plan, finance, and deliver safe water and sanitation services for the marginalized and underserved populations, while sustainably managing water resources.

Want to participate in World Toilet Day? We invite you to use the social media visuals and draft posts included in this toolkit; don't forget to tag @USAIDwater in your posts on Twitter!

Social Media Assets

Use the images below on your social media feeds. Obtain a copy by clicking the boxes below to open a preview, and then right click or hold your finger over the preview to "save image" and download.

Key hashtags: #WorldToiletDay #ValuingToilets #WASHTwitter

Twitter handles to tag: @USAID, @USAIDWater, @USAIDGH

Recommended emojis: 🚽toilet, 🚻restroom sign, 🦠 virus, 💧 water droplet, 🚰 potable water, 💩 poo

Draft Social Media Posts

This #WorldToiletDay, join @USAID in #ValuingToilets! If you have a #toilet at home, thank it! Toilets bring health, comfort, and dignity to people’s lives. USAID works to ensure that people in even the remotest regions benefit from clean toilets and total #sanitation. 💩🚽🌍

On #WorldToiletDay, join @USAID in #ValuingToilets! For every $1 invested in basic sanitation up to $5 is returned in saved medical costs and increased productivity, and jobs are created along the entire service chain. 🚽🌍

.@USAID helps partner countries plan, finance, and deliver sanitation services for the most vulnerable. By 2022, the Agency seeks to provide 8 million people with sustainable access to sanitation services #WorldToiletDay

.@USAID works to improve access to #sanitation around the 🌍 in many ways, including partnering, building capacity of local entrepreneurs, and working with systems of #government. Read more about our work here: https://medium.com/usaid-global-waters/five-ways-usaid-is-supporting-sustainable-sanitation-59cf6f7b681d #WorldToiletDay

Sanitation is critical for health, economic growth, personal security, and dignity, especially for women & girls. @USAID’s investments in #sanitation are investments in the future health and success of nations and economies worldwide. #WorldToiletDay 💩🚽🌍

Is it possible to predict the impact of community-led total sanitation (CLTS)? A recent study from @USAID’s #WASHPaLS shows how public datasets can target the most favorable contexts for #CLTS. 🚫💩 https://www.globalwaters.org/resources/assets/where-does-clts-work-best-quantifying-predictors-clts-performance-four-countries

#DYK that modeling scenarios through #gameplay can help local #sanitation businesses learn how to improve profits? Read about how @USAID #WASHPaLS designed one such game & its impact: https://www.globalwaters.org/pages/washpals/designing-viable-sanitation-enterprises-market-based-sanitation-game #WorldToiletDay #MBS

Do you value your toilet? At @USAID, our hope is that everyone in the world will one day have a toilet to keep them safe & healthy. If you have a toilet at home, tell us why you value your toilet in the comments! #WorldToiletDay #ValuingToilets 🚽🤎

USAID Stories, Blogs and Other Resources

Credits and Sources

This Adobe Spark page was created for USAID's Bureau for Resilience and Food Security, the Center for Water Security, Sanitation, and Hygiene (WSSH), by the Global Waters Communications and Knowledge Management II activity. Learn more about us and sign up for our mailing list to keep up to date on WSSH campaigns, news, and events. Photo credits:

  • Top photo: Stella Adzonyo sits with her grand-daughter in front of their Digni-Loo, which she said has changed her life. Photo credit: Seema Johnson/USAID
  • Gliding image 1: SSD helps businesses enter the sanitation market. Photo Credit: WSUP
  • Gliding image 2: Photo credit: USAID/Zambia
  • Gliding image 3: Sanitation Marketing in Kenya. Photo credit: USAID/Kenya
  • Bottom banner: Girls five-stance toilet block with washroom and incinerator attached, constructed by USAID/USHA at Cwero Primary School, Gulu District, Uganda. Photo credit: Agatha Angwech