Stress Destress By young curators: jiehong yu, steven won, alex luu, brandon tam, christopher ngo

Theme: To relieve stress through interactive art.

Why "stress"?

In today’s modern society, stress plays a huge role in everyday life. It is a huge factor that creates illness, unhappiness, and overworked people. Our mission is to reduce stress by creating an interactive art space. We are trying to introduce artwork that creates an immersive experience for the audience. Audiences visiting the museum may find it difficult to draw connections to the artwork if they feel too stressed out. This may be due to their minds being too cluttered and distracted. If the audience is able to start understanding their stress and what it does to them, they will consequently have their stress relieved. To increase the chances of that happening, we will provide an interactive exhibit where the audience can actually interact with the objects and even go as far as being able to make their own art. This exhibition will result in a de-stressed audience that will hopefully apply what they have learned into their lives.

Why is our exhibition significant? What is different about it?

Throughout history, art has been something to be admired and viewed from a distance. Touching an artwork in any way was generally forbidden. Because of this a disconnection forms between the audience and the artwork. We plan to create replicas of our artworks to give our audience the ability to interact and more closely relate with the artworks. This will give the audience a more sensuous experience compared to only looking at the artwork.

Featured Artworks:

Summer of Love by Victor Moscoso

The artist of this artwork is Victor Moscoso, a Spanish-American artist born in 1936. He is known for his designs of rock posters and underground comics in the 1960s. After studying art at the Cooper Union in New York City and at Yale University, he moved to San Francisco in 1959 to attend the San Francisco Art Institute. He eventually became an instructor there. Moscoso greatly contributed to the rock poster and handbill mediums of commercial art. His psychedelic art depicted the era’s social and political instability. He was also an illustrator for Zap Comix, the underground comic magazine started by Robert Crumb.

I chose Moscoso’s Summer of Love for its intensity that can the viewer into its world. The pattern of flowers at the lower half of the artwork covers up society, allowing the viewer to escape into the artwork’s fantasy world. It focuses on nature and beauty through the use of red. The yellow interior of the sun is bright because of its contrast to the red. The woman in the middle is the centerpiece of the artwork. She is carrying a tambourine and smelling a flower. This alludes to the themes of nature and music. This calm, yet shining “in your face” artwork can speak to the viewer and give them a sense of joy, no matter what mood they’re in.

-Researched by Jiehong Yu

First War Winter by Charles Howard

The meaning of this work seems to be the emotions of one who suffers in war zones. The title itself hints at the idea of war along with the word “winter” which connotes death, decay, the cold, and desolation. Someone who has to live in urban centers that have been bombed to become rubble may feel a lot of stress and feel like their world has turned dark. Evidence for this statement is provided by the fact of the painting being very dark with only a tiny bit of light in the middle to illuminate the darkness. The light may represent hope in the dark emotions of people living in war zones, who are definitely stressed by hoping that their situation improves while trying to survive at the same time.

-Researched by Steven Won

untitled (in honor of Leo at the 30th anniversary of his gallery) by Dan Flavin

The artist of this artwork is Dan Flavin, an American artist born in 1933. He was an American minimalist famous for creating sculptural objects using fluorescent light fixtures. He pursued art in the late 1950s at Columbia University and New School. By 1961, he started to focus on fluorescent light bulbs. SFMOMA has described Flavin’s work as “clean, industrially produced, and serially repeating.” These qualities in his form of art contrasted the expressionist paintings in postwar American art. Flavin decided to use light bulbs to refer to technology and everyday life. Flavin’s work in radiated light with lightbulbs helped inspire this type of work that continues today.

I chose this artwork for its range of different colors. Each lighttube omits a different color (red, pink, yellow, blue, and green). This creates a color spectrum and a rainbow effect in between each pair of tubes. The artwork was placed in between two walls to make the color mesh stand out. When the audience looks at this art piece, they will feel relaxed because of its still presence. There is nothing chaotic about the artwork, as the light tubes are evenly spaced, creating a symmetrical “tic-tac-toe-like” shape in between the two walls.

This piece was dedicated to Leo Castelli, one of the most influential art dealers of the 20th century. Castelli, through his New York gallery, promoted many unknown American artists who would become the icons of Pop, Minimal, and Conceptual art; among them are Dan Flavin, Jasper Johns, Robert Morris, Andy Warhol, and Donald Judd.

-Researched by Jiehong Yu

California Artist by Robert Arneson

Robert Carston Arneson was born in Benicia, California. He was an American sculptor and professor of ceramics in the Art department at UC Davis for nearly three decades. Arneson used common objects in his work. He appeared in many of his own pieces, such as this piece. He was a jean-jacketed hipster in sunglasses. Arneson found controversial pieces as the source of his interests. His talents were recognized when he reached UC Davis, by Richard L. Nelson who founded the art department at UC Davis.

-Researched by Christopher Ngo

Mirror Puzzle by Tobias Wong

The artist Donald Tobias Wong, was a Canadian-born designer and artist. His work was heavily influenced by subversive art movements including Dada and Fluxus. Tobias Wong become known for appropriating work by others. His work involved industrial products and then he would stack or assemble them to create architectural shapes.

The artwork is titled mirror puzzle, and it seems to the literal representation. A person's life may not be fully complete, but you can choose how you want to put it together. To fulfill the things you want to do first. It might be starting on the corners to start the frame of your life. As well as say you seem to be missing a piece of the puzzle, it doesn’t mean you can’t just find it again, or create a new piece. The puzzle once complete would seem to become a mirror, the mirror pieces reflect a person's personal pieces, once you can fill in those pieces. You can then look back on that mirror and reflect.

-Researched by Brandon Tam

Happy End by Charline von Heyl

In this particular piece by Charline Von Heyl, many different colors are used to create an abstract construction. An abstract piece such as this is open to almost any kind of interpretation, making it easy for audiences to make their own judgements of what they believe this painting means to them. The reason why this piece fits in our exhibition is due to the fact that it can be that the amount of interpretations for this piece are numerous. People that are stressed out could relate to this piece as their minds may be a myriad of colors that are seemingly random with no distinct pattern similar to how this piece is. All the colors in this piece are mixed together and compacted in the middle, similar to how one thoughts and emotions are compact and unclear when stressed.

-Researched by Steven Won

Untitled #10, from the series I, Tokyo by Jacob Aue Sobol

In 2006, Jacob Aue Sobol moved to Tokyo to spend 18 months photographing the city for his book I, Tokyo. Which is most likely where this photography collection of “his Series I” came to be. What this Magnum photographer likes to do is take part in enjoying life. Jacob says that “When I photograph someone, it's all about the exchange with that other person and what happens there. It's as much about myself and what grows from this encounter as it is about the subject." Probably because Jacob wants his photography to have a way of developing a connection between the image and the viewer's inner life.

-Researched by Christopher Ngo

Untitled #40, from the series I, Tokyo by Jacob Aue Sobol

Jacob Aue Sobol was born in Copenhagen and is a Danish photographer who in the autumn of 1999, Jacob went to the remote East Greenland village of Tiniteqilaaq to photograph. His visit wasn’t going to be long, until he met a local girl, Sabine. which he returned back the following year and decided to stay there for the next two years, living the life of a fisherman and hunter. This artwork is an narrative that shows the loyalty he has just for one girl itself.

From the camera angle I like how he chose that specific angle itself and I like how the colors seems to have extremely different contrast. The white is in the middle and the darkness is in the corners and I like how the boat is in the middle. This also can be related to Titanic because it seems like the guy is sacrificing himself for the girl. I also like how the contrast in the white area as well it shows

Untitled #40 by Jacob Aue Sobol, is an photography piece that exemplifies his capturing of his passion of life and the person he onced loved as it is experienced. This specific piece matches up with my team's exhibition, because our theme is relieving stress through interactive art. Jacob Aue Sobol’s photograph is applicable for it is an interactive art that can develop a connection between the viewer to help relieve stress/anxiety. Helps oneself see the view of enjoying life.

-Researched by Alex Luu

Untitled (Ocean) by Vija Celmins

Ocean is one of a set of four lithographs Celmins made from pencil drawings. Celmins was born in Riga, Latvia. Celmins family moved to Germany to escape the Soviet army, before then emigrating. to the United States in 1949. She completed a Masters Degree in Painting at UCLA. Her artwork is represented at an angle, creating an impression of space and depth. She began to work of graphite when she felt that graphite itself had a certain life to it. Celmins said that if she was exploring the blackness of the pencil along with the image that went with it. Aside from this artwork of the scenes of vast space are suggesting freedom as well as being, potentially engulfed into it.

-Researched by Brandon Tam

Tranquility by Anne W. Brigman

This photograph has many visual qualities that exemplify this piece. It has organic shapes, that seem to blend in the negative shapes and positive shapes. The property of value helps me “feel” the illuminated shapes, as well as understand it. The light value creates a focal area of interest in the beach and horizon. Light stimulated quality produces a feeling of the sandy beach. The visual depth and space due the horizon line, creates a feeling of actual space.

Active informal balance, radiates a balanced shape. This photograph’s value contrast is most evident when the black is next to the white from the water, makes it more readable. Visual emphasis is noticed from the strongest light from the water reflecting to the the dark value of the land, helps to locate the desirable place.

-Researched by Alex Luu

Exhibition 3D Model

Audience

Our main audience will be teens and young adults that are under a lot of stress. We want to provide our audience with the best interactive experience with the artworks. With Moscoso’s Summer of Love, they can see, smell, and feel the emotions of the 60’s and 70’s Hippie movement through a special room containing an unique scent and psychedelic visuals. An exhibit for Charles Howard's First War Winter will be created for the audience, where they will use geometric shapes similar to the painting to create their own art. We will create an unique area where everyone can easily communicate and share their ideas. We want to provide the best opportunity to bring up the topic of stress and discuss it in the context of art. We also want to leave our audience with an impression of how interactive artwork can relieve stress. Not getting enough sleep and stressing over school work, teenagers are notorious for having high stress levels. Because of this, they generally do not have the right state of mind to appreciate art in their lives. In conclusion, our exhibition welcomes people under a lot of stress and seeks to relieve this stress through art.

Marketing Strategy/Sponsors

In order to reach the intended audience, ads will be created and shown to the public on television and in printed form. This will encourage our audience to be aware of our exhibition. In addition, we will be using Mention, a free online tool to convey our online presence by separating the signals we want from the rest of the noise online. Hootsuite will help us manage our social media accounts such as Facebook, Twitter and Instagram. We believe this is the most effective way to get the word out. Ticket sales are projected to increase due to the appeal of our exhibition’s theme. Businesses such as spas, local Chinese foot massage parlors, and even Kaiser Permanente, would be interested in sponsoring our exhibition because we have similar interests in focusing on people’s mental health and de-stressing. To satisfy the sponsorship, we are going to offer special deals for our sponsors’ services to our audience.

Promotional Materials

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Credits:

Created with images by FeeBeeDee - "IMG_3631"

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