2018 contained the largest number of domestic caravan/camping visitors in history and grew by 7.1% from 2017 figures.
These trips generated 53.5 million nights around Australia, with 90% of these spent in regional areas, outside of capital cities and the Gold Coast. Total visitor expenditure exceeded $8 billion for the year, highlighting the important part that the caravan/camping industry play in facilitating tourism to regional Australia.
Trips involving children made up 29% of all trips, highlighting that the family market continues to be the largest segment of caravan/camping visitors. However, there are also strong contributions from adult couples and groups travelling without children.
Looking at the breakdown by age, the 30-54 year market makes up 47% of all trips, followed by the 55+ market (29%) and the 20-29 year market (18%).
There has been solid growth from the younger markets (under 30s) in recent years, which has been fuelled by the increasing demand for experiential and, especially nature based travel.
A core challenge that surrounds the domestic market is their current lack of access to discretionary income which influences their ability to purchase in the RV industry. This is due to strong economic headwinds facing Australian households at the present time including low wage growth, high levels of household debt, record high levels of underemployment and falling house prices; which reduces the feeling of 'wealth' that Australian home owners currently have.