“In 2014, I did the Ice Bucket Challenge. Like most, I had no idea what ALS was. When I was diagnosed I thought, this isn’t cold? Quickly I learned what cold was: I would feel paralyzed at hockey games or I couldn’t move, but I wasn’t missing games. When I am sitting outside and temperatures drop below 60, my husband has to carry me inside, [because] I can’t feel my feet,” O’Brien Pacella said.
After posting a flyer advertising the movement on Instagram, more videos depicting WHS students participating helped spread the challenge, awareness about the foundation and the disease itself. Social media has been instrumental in spreading awareness to their over 1700 Instagram followers. Boston 25 News has also featured the Ice Bucket Challenge. In the past, “4youiwillfight” has gained attention from prominent New England athletes such as Patriots kicker Stephen Gostkowski as well as multiple local news stations.