Typography Harry W. Mueller

Syllabus

DGC 1015

Harry W. Mueller

Office: HAC 109, Phone: 802.626.6272

E-mail: harry.mueller@lyndonstate.edu

Course Credit 3

Graphic Design in Context-Course Description

This course offers a study of design and the use of basic letter forms. The typographer's one essential task is to interpret and communicate the text. Typography tone, its tempo, its structure, its physical size, all determine the possibilities of its typographic form. The typographer is to the text as the theatrical director is to the script, or the musician to the score. Typography is one of the most important aspect of graphic design. It is what sets the field apart and distinguishes graphic designer from other designers and from visual artists.

We will explore such topics as typographic contrast, major type families and their characteristics, history of type, parts of a character, measurement of type, kerning, leading, and optical adjustments to type.

It is my hope that your understanding of type and your appreciation of typography will grow throughout the semester; you will discover new opportunities for personal innovation, as you fine tune your problem solving and critical skills; and refine your conceptional approach to great and informative design.

Objective/Outcomes

Upon completion of this course the student will be able to have a:

1. Good understanding and knowledge of type.

2. Recognize type by families, styles, and sizes.

3. Knowledge of how type communicates to the receiver.

4. Recognize good type from bad type.

5. Understanding of legible type.

6. Complete various projects using type and design.

7. Design various projects using typographic treatments.

8. Typographic design portfolio at the end of the course.

9. Be able to solve typographic problems.

10. Understand layout and design aspects, form and content.

11. Usage and application of the typographic grid.

12. Understand how type has impacted human culture.

Outline

1. Looking at Type

2. Typefaces and Fonts

3. Type Classification

4. Setting of Type

5. Legibility of Type, examination of the factors.

6. Text Hierarchy

7. Typographic Design, creative usage.

8. Type Generation

9. Type Specimens, design and innovative styles.

Instructional Methods

Class sessions will consist of the instructor bringing typographic resource material to class. Various books on typography will be read and explored. Typographic history will be covered by reference material that the instructor will bring to class. The student will be required to hand in a weekly project. All projects will be graded on presentation, originality and neatness. We will have weekly discussions on these project with class participation. The instructor will supply hand outs, of a technical nature on typography and ask students to research certain subject areas on the web or in library. Other multi-media materials will be shown as we progress through the course. Grading is done by the amount of effort and creativity of each project.

Assignments

Students will have required reading. Read and understand the various hand outs and books. Each week an assignment will be given on a particular subject matter. Projects will not be accepted if they are late. A final typographic portfolio will be required prior to the final exam period. Incomplete assignments will not be granted automatically and will only be granted under some circumstances. Be realistic about your schedule and adjust your work load. Original work must be your own. Lyndon has a college wide policy on plagiarism.

Typographic Journals

Typographic journal, your day book, is to be used to document your journey through the typographic landscape and your reaction to the things you see. Include notes, sketches, drawings, photographs, rubbings, or whatever.

Written Concept Statement:

Emphasis of this course is on both typography and the designing process, along with completing the projects. The process of evolving a solution is just as important as the final project. You are required to write a concept statement supporting your visual solution at the beginning of each project.

Cell Phones and other Portable Devices:

All portable communication devices must be turned off during class. They disrupts the class and disrupt your focus. If you need special consideration please see me.

In Class Protocol

It is inappropriate and unacceptable to study for other classes or do work assignments for other courses during this course. If you are ill, and especially if you are contagious, stay home and get well. Please call me or e-mail if you will be out of class.

Grading

Class participation is important. Evaluation of class participation will include answering other students questions, group participation and response and readiness for the class. Assignments are expected to be submitted on time. If you are unable to complete any assignment by the due date, you are expected to make it up. Special arrangements should be made if you know you will miss a class.

Final grades will be determined by the following:

14 Weeks, mid-term, and final projects.

Journal - 10%

Class Participation and Attendance - 10%

Projects and Reading - 30%

Midterm Examination. - 20%

Final Portfolio - 30%

A Outstanding achievement, available only for the highest accomplishment.

B Praiseworthy performance, definitely above average.

C Average, awarded for satisfactory performance, the most common grade.

D Minimally passing, less than the typical undergraduate achievement.

F Failing, missed assignment and poor attendance.

Attendance, Participation, and Demonstrated Commitment

Arrive on time for all your classes, please. Tardiness to class meetings is and will not be tolerated as it disrupts the class. Each student has the responsibility to attend every class. You are allowed no more than 3 excused or unexcused absences. Special considerations will be given with prior arrangements with me. Assignments are to be done for any classes missed. It is your responsibility to contact me and determine what you missed and how you will make up the missed work. I will be available to assist you in any way I can. Any unexcused absence, beyond the three, that you have missed will be made up by way of a presentation to the entire class. I will assign the subject matter of that presentation in advance and you will be graded by your peers. You will find weekly assignments listed on Moodle (M).

Reasonable Accommodation

Students with documented disabilities may request specific accommodations. To allow reasonable time to put accommodations in place, students should contact Mary Etter, Learning Specialist, in the Academic Support Office (mary.etter@lyndonstate.edu 626-6210) as soon as possible.

Research shows that we all learn differently, and I will try to accommodate a range of learning styles in this class. Students with documented disabilities may request accommodations other than those built into the class. It is the responsibility of the student to make the College aware of a documented disability and the need for accommodation. To allow reasonable time to make arrangements, the student should contact Mary Etter, Learning Specialist, in the Academic Support Center (mary.etter@lyndonstate.edu 626-6210) as soon as possible. The accommodations are intended to provide equal access to the educational experience.

Academic Support Services

The Academic Support Center, located in Vail, is the place to go when you want any kind of help with your academic life. Through this service you can arrange to have, writing help, tutoring, counseling, help with time management, and help related to disabilities. All services are free of charge and strictly confidential.

Moodle (M)

We will be using Moodle as part of our class structure. Assignments and announcements will be displayed under the course listings. In addition any course outlines or resource materials will be available on (M). Please refer to the site often for course information. We will list course cancellations, changes, or any other notices on this site. So please make sure, if you miss a class you can get the assignment and other resources on Moodle (M).

It is important that you use the college assigned e-mail address. You will miss announcements and assignments if you do not use the campus e-mail. Moodle is very useful and efficient for each of us. So please consult it daily. I will also include and reference other materials within Moodle, so it is your responsibility to check it daily. Once a day is fine, best after 8 p.m. of each day.

Textbooks/Journals/Drawing Supplies

We will be using 1 textbook in this class and a Journal for you to keep your sketches and other notes, which is available (in the typographic kit) in our bookstore, under this course number. We will have reading and workbook assignments using these books:

Typographic Design-Form and Communication

Since this is an introductory course in typography, we will doing some lettering by hand. The use of computers is not necessary, but not discouraged. If you have a computer make sure you do not limit yourself to the constraints of the computer. Students will get extra credit for hand work as compared to doing it on the computer. Our overall concept is to understand and appreciate the material.

Contact Information

I can be reached either by phone or e-mail. My office is located in HAC 109 and my classes and office hours are posted. You can e-mail me at harry.mueller@lyndonstate.edu. I can also be reached by cell, 1.802.274.7494, use this number only if necessary. You can also reach me via Facebook.

For ease of identification place the course number in the message heading. This will be very helpful. It is important that you check your campus e-mail. Please update your campus e-mail address. It will be your responsibility to check your e-mail daily.

I will make announcements in Moodle and e-mail you within the rooster feature. To be included, make sure your e-mail is updated in our Moodle system. You can reach Moodle through our web site.

Thank you and I trust we will have a great learning experience.

Portrait Assignment using only type.
Exploring Typography with projects.

Readings & Assignments

Week 1

Discussion of Course and Syllabi

The Evolution of Typography

Week 2

The Anatomy of Typography

Assignment - Pick your typeface and reconstruct it using pencil and

tracing paper. 8 1/2 x 11, Logotype discussed in class.

Week 3

Syntax and Communications

Assignment- Word Project

Week 4

Legibility

Assignment - Pick and research a type designer.

Assignment - Construct Logo type, using your initials or a business.

Week 5

Typographic Grid

The Typographic Grid-Layout Assignment

Week 6

Using Grids-Basic Classification and the Grid System.

Abstract Letter Form assignment.

Week 7 Midterm

Typographic Message/Technology

Type in a Digital Environment

Assignment - Draw a portrait using a type face.

Week 8

Typography on Screen

Production and Reproduction

Construct a abstract type design form, either expressive,

letter/digit,or flowering.

Week 9

Typographic Design

Creative Uses of Type

Week 10

Typographic Process

Handwritten Typographic Project

Week 11

Project Transformation

Week 12

Beyond Zebra-the 27th letter assignment.

Week 13

Type Designer Final Project

Review Process and Presentations

Week 14

Final Project due and Presented.

This will be your final exam project. The type designer research and presentation should be done in a typography designed format. You may use Powerpoint, Google Slides or any other presentation program you wish. It should be uploaded to our Visual Arts server into your specific file, last name, first name and description. The specific exam date will be announced and you will be asked to give your presentation verbally. Failure to come to the exam will have to result in an incomplete grade. I expect to hear from any student within 24 hours for the reason for not attending the exam.

Early Hand Printing Press

The Evolution of Typography

Description and Assignment #1
Created By
Harry Mueller
Appreciate

Credits:

Created with images by Dunwich Type - "Inserat Groteqsue Type Specimen" • Dunwich Type - "Publicity Initials Type Specimen" • tatlin - "tan typography printing" • adactio - "Typography"

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.