BECOME A DYNAMIC DISCS BUYBACK RETAIL PARTNER STORE
Players will drive from a surprising number of miles away to come to buyback retail stores for the peace of mind buyer process they have come to trust, and to get a chance to purchase special release deals only available at buyback retailers.
INSTALL A LOST AND FOUND RETURN BIN AT YOUR COURSE
Install a box with a drop in for found discs at local courses. This box is generally placed at the course map location or near the teepad for Hole 1.
Post the guidelines for retrieving the found discs from your store’s location. Have an area set aside in your storefront with the guidelines for retrieval of found discs clearly posted as well.
The lost and found box will be locked with you having the key for the box. The box should be checked fairly regularly to ensure that lost discs are being returned to their owners in a timely fashion.
DO NOT TRY TO SELL EVERYTHING
Take inventory of what sells the fastest. Offer what people want to buy, not just what you want to sell.
Don’t stress over the concept that you are going to lose one sale from not having a specific disc that will only sell a couple times a year. Focus on the fact that increasing your inventory levels for the fastest selling products will drive more sales.
SPEND TIME AT THE COURSE
100% of your customers will be in the same place, so spend some time there and leave promotional material at the course.
Ask about sponsoring tee signs and baskets to get your name out there.
HOST OR SPONSOR A LOCAL EVENT
Hosting a Trilogy Challenge is a great way to get an idea of what it’s like to run a tournament. You can find out more information about hosting a Trilogy Challenge here.
We also have several RV drivers who tour the country and would love to team up with you to help sponsor or host a tournament.
Get your local players involved in hosting clinics for beginning players and youth players. Do everything you can to get more players involved and grow the sport! Players are your customers, and they will be especially loyal to you if you helped introduce them to the sport.
BE A GURU OF ALL THINGS DISC GOLF
Players will look to you for answers constantly, the best way to earn their loyalty is to have answers for the questions they are inevitably going to have.
Know your inventory inside and out, what discs compare to other discs, what disc is the best for different kinds of shots, what discs are best for beginners, etc.
When players trust you as a reliable source of information they will also trust you to buy their gear from.
ESTABLISH A STRONG PRESENCE IN YOUR COMMUNITY
By building trust within the community you live, you set yourself up as a business that people want to work with.
Be willing to take special request and let customers know you will see if those items (discs, bag color etc.) are available on your next order.
HAVE A WEB PRESENCE
In today’s world one of the best ways to make your business more effective and reach the maximum amount of potential customers is to have a website. Even if it’s as simple as a facebook business page, set it up and be active on it!
People rely on the internet for information today more than ever and if they can’t find your business online, chances are they will find a competitor.
Make your store a location that customers want to come to not just to do business, but for the atmosphere as well.
Place a basket in front of your storefront, and allow players to putt on it. Especially if you are in a high traffic area this will draw attention from people passing by and spark their curiosity. Players will recognize this and identify you as a disc golf store and naturally want to stop in.
Be energetic with your customers and learn their names and stories. A lot of them just want to come in and talk about the sport they and you both love. What in the world could be better than that?