Radio is one of the oldest technology, which has continued to be a popular medium of entertainment amongst a large audience. It is surprising how it manages to hold its roots and fruits so strongly, even in this tech-savvy generation. This makes radio a potential tool for promoting businesses and combat the cut-throat competition in the market today.
Here is a list of most sought-after radio stations you should be advertising on, in order to reach a large audience and accelerate your business:
Radio Mirchi:- Radio Mirchi is a nationwide network owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group. The station started its operations in 1993 from Indore and has grown as one of the leading players in the radio industry. It has a wide presence spanning 33 cities in India, including all major metros and extending its reach to UAE, in Abu Dhabi. Hence, it shouldn’t come as a surprise that it is also the costliest radio station in India. Mirchi Top 20 and Angrezi Top 20 are two of the most widely known shows on Radio Mirchi.
Red FM:- A popular name in every Indian household, Red FM has its radio stations broadcasting in around 43 Indian cities. Launched in 2002, the brand is jointly owned by Sun Group, ValueLabs, NDTV and Astro. Though the channel started with offerings in both English and Hindi music, it is now an exclusive Hindi channel. Morning No. 1, Dil Se and Mumbai Local are some of the most popular shows aired on Red FM.
Radio One:- First aired in 2006, Radio One operates in seven major metro cities in India, including—Mumbai, Delhi, Kolkata, Chennai, Bangalore, Pune and Ahmedabad. The station presents love for music with a gusto that surpasses every other brand in the field. It is breaking the records by playing thirteen songs, every hour. Radio one is a joint venture between Next Mediaworks Ltd and BBC worldwide.
Radio has continued to prove its power in the field of business and marketing. Avail radio advertising as a fruitful medium to boost your business. Visit exchange4media.com to keep updated about the trending news around media marketing and advertising.