step 2: Get the gear
Smartphones typically record at a higher quality than a webcam. You only need your phone, but investing in a few extras will make a difference to your viewer. Vanessa suggests the following items:
- ring light kit with light stand, phone clip and adapter (Vanessa’s affiliate link)
- PowerDeWise Lavalier lapel microphone (affiliate link)
- headphone adapter for iPhone (affiliate link)
- video teleprompter app, JoeAllenPro for Apple; Nano Teleprompter for Android
- a headset if you record via your webcam rather than smartphone (Mpow USB headset)
Step 3: Create a script
Plan what you’ll say, focusing on providing value. Ensure the viewer walks away with practical advice. Aim for at most three points in about two to three minutes. That’s long enough to share real value, but short enough that people don’t have to invest too much time.
- Create a hook to get attention. Ask a question, share an interesting statistic or make an offer: “I want to share a tip that gets results.”
- Identify the problem your viewer is facing where you can help.
- Set up the solution, outlining your insights.
- Introduce the solution, often as three tips.
- Summarize your idea and tell viewers what to do next. This could be a call to action, like “if you’re struggling with X, I can help.”
Download a script template and get on Vanessa’s mailing list for video tips.
Step 4: Filming
To look and sound your best:
- Keep your background simple and neutral; a mostly blank wall is fine. Make sure nothing is around your head.
- Wear a pop of colour so you don’t blend into the background.
- Film at eye level or slightly above.
- Frame yourself so there’s not too much space above your head.
- If not using a teleprompter, look directly at the camera lens.
- Be energetic and confident.
- Ensure your video recording settings are for 1080p HD at 30 fps (frames/second).
Step 5: Editing
Good for you if you know exactly what you’re going to say and can pick up your phone, record, stop recording and upload that one take. Otherwise, you might want to edit. You can hire a freelancer to do the editing, or Vanessa suggests learning how to edit yourself. She recommends the Adobe Premiere Rush editing app. There’s a free trial limited to three exports. Be sure to add captioning (subtitles) so your message is clear even with the sound off.
Step 6: Release your video to the world
Make the most of your video by posting it in multiple places:
- your website/blog
- your personal LinkedIn page (add the link to a comment, not in the main post) and business LinkedIn page
- Facebook, Twitter and other social media
- your own page on YouTube
- your email signature and in email marketing/e-newsletters
- paid ads
Add a hook in your written copy, worded differently from the video, to encourage people to view it. Add a question to get people to engage and comment. If they do, that opens your content to networks outside your own.
PIC members, are you ready to raise your profile, spark discussion, share news or promote a cause with a DIY video? Share your brief video link and we’ll post a selection in our next newsletter.
Not ready for prime time? Vanessa offers an Attract Clients with DIY LinkedIn Videos course for $450, which includes step-by-step tutorials for the filming and editing process as well as two hours of private coaching.
Throughout the pandemic, more of us are accessing the world through our phones. Information lies in the palms of our hands. Tap the right app, and you get the forecast in Helsinki, the headlines in Tokyo, and the hottest memes trending around the globe.
But “the age of post-truth,” Steven Poole from The Guardian writes in "Beyond Trump: The real history of fake news," “stretches as far back as you care to look.” There has never been “a golden age of perfect transparency.” Misinformation and disinformation are nothing new. But they may be getting more pervasive — and more dangerous.
Nina Schick is a political commentator, advisor and public speaker specializing in how technology is reshaping politics in the 21st century. She holds degrees from Cambridge University and the University of London and regularly contributes to Bloomberg and the BBC. Her new book DEEPFAKES: The Coming Infocalypse is a quick read. But its subject is not easy to digest.
If you’re new to the term, “deepfakes” refers to synthetic media in which the creator has replaced an image or voice in an existing form of media with someone else’s likeness. Unlike “cheapfakes,” deepfakes leverage machine learning and artificial intelligence to manipulate visual and audio content. In cheapfakes, you can tell it’s fake. With deep fakes, it’s often impossible.
Regulatory bodies to detect deepfakes have not kept up with the advances in AI technology. Schick predicts that we are heading towards an “Infocalypse” where AI-generated fake media will make it impossible to discern fact from fiction. Unless we take action, she writes, we’ll be living in a “fucked-up dystopia” of non-consensual pornography, widespread political manipulation and financial fraud.
As a communications professional, it’s tempting to fall into cynicism. “We now exist in an increasingly dangerous and untrustworthy information ecosystem,” Schick writes. But the writer also contends there’s “hope for the future.” How things turn out depends partly on us. “Be careful about what information you share,” she advises. “Verify your sources. Correct yourself when you get something wrong. Be wary of your own political biases. Be skeptical, but not cynical.”
If you’re interested in learning more, read Schick’s new book. It lays out “what you urgently need to know” and lists resources to help fight against the threat of disinformation. Visit her website or follow her on Twitter. And keep your comms wits about you!