Last week we covered the very basics of OIM and the role social media plays in it. But we did say that Social is only half the story. Here's the other half.
What does a big yellow M remind you of?
McDonalds. Yep. Branding. Not only do you know this logo better than your highschool syllabus, it even reminds you of how nice, warm big mac would hit the spot right now. With those pickles, onions, iceberg lettuce, sliced chees... okay we'll stop. It also reminds you of how easy it is to drive-thru and get a decent meal in a few minutes.
What is branding?
Very simply put, it's the sign above your storefront and the menu in your restaurant. More intricately, it's the visual elements that represent a product or service and has a recurring theme.
"How does branding bring value to my business?"
Dean knows best. Or does he?
Well you don't have to but keep reading. Shush.
65% of the population are visual learners.
They remember information that is visually portrayed better. Certain colours also invoke different feelings and emotions in people. Yellow, for example, invokes hunger and red invokes desire. (Understand the big yellow M now?)
First impressions matter.
A vast majority of consumers (roughly 74% of them) use social media as an influencer for their purchasing decisions. That's 74% of people who're online who'd have to visit a store without a sign or a restaurant without a menu if you don't brand your business online.
Maintain a client relationship without actively doing so.
Having a client is like having a boyfriend or a girlfriend. It doesn't work if he/she forgets you exist (Bet you weren't expecting that). Good branding makes a product or service memorable. There's no way to maintain a relationship with a client if they keep forgetting that you exist.
There're hundreds of millions companies on Social Media, with hundreds of thousands more being added on a daily basis. The influx of content on social media is about as big as Kim Kardashian's... shoe collection. (I mean, have you seen that thing?). Branding is one thing that helps you stand out from the sea of content splashing on the Social shores. (We'll talk about other things later)
Diving deep into this topic can take years of careful study and prognosis but for the sake of your sanity we'll keep this one short.
Sorry Dean. You're our proverbial punching bag for the day.
"So how do I go about this?"
Well you need to ask yourself a couple of questions, (what does this product mean, what identity do I want to portray for it etc.) and use that information to come up with appropriate colour palettes, logos, fonts, taglines and the works.
Putting it all together would require you to go into fine details like where on a document should a logo be placed, what supporting art would go along with it and viola!
You have your branding guidelines.
We suggest you hire a professional for this. No branding guidelines are better than a branding guideline that says "Hey we have a logo. Kinda." Don't forget that this is what everyone will remember you by.
Forever. (No pressure)
It's better to get a well thought-out guideline, spending a little extra, than to cheap out and end up with a logo that you get two years later with the wrong spelling.
Then there's the whole procedure of maintaining them through the different media platforms you use and resizing them appropriately, making sure the initial guidelines you set are followed.
Sounds like a lot of work?
Take a look at this link: https://www.pinterest.com/pin/105482816248461839/
Pretty elegant right? It's easy on the eye and makes you think there's something to this. The link goes to prove three points.
1. Good branding is important in maintaining a good brand.
And yet the two are different
2. Visual elements help your clients connect to you far better than verbal ones.
Do you want to go running after people or would you prefer having them come to you? That's the difference between you connecting with your clients and your clients connecting with you. Ultimately, both are important but one makes life easier for you.
3. It sets your product aside from the others
Coffee is coffee. Gentleman's beans however, is a particular type of coffee and it's branding caters to that niche. I mean, do you really remember different brands of coffee when you go to the supermarket? You're more likely to remember Gentleman's Beans in addition to Nescafe now.
Are you lovin' it?
If you have any questions or would like to know more about branding or social, feel free to contact us on our page!