Mohammed Sheehan Ali Journal Entry 1

International non-governmental organisation

Client

Oxfam is an international alliance of charitable organisations focused on the mitigation of global poverty.

Audience

It’s important to strategically attract and maintain strong relationships with high net worth donors in order to receive consistent donations. Young children and Teenagers have become popular volunteers and are of great help to Charities. People who are also passionate about helping others are also encouraged and welcome to make their contributions. The diary will be designed for these specific audiences.

Purpose

A diary is a great way to keep contributors informed about ongoing projects, milestones, important and upcoming events. These diaries may also be sold to promote the Charity and use the profits to help the Charities cause.

Context

The diary will be displayed and showcased in multiple locations such as the Oxfam website and online store, where people are able to purchase them. Libraries and community buildings would also be an effective way in getting the cause out into the public. They will also be given out at schools, as most percentage of volunteers are young people.

Constraints

Diary cover dimensions must be 210 mm x 296 mm in landscape format, plus a 3 mm bleed with crop marks as the total size front and back.

The diary will be held together with a spiral bound, so no critical information should be placed 5 mm on either side of the diaries binding area.

Colours must be strictly CMYK and no RGB files shall be accepted. Files must not exceed more than 8 Mb.

Timeline

Research

Client

Oxfam originated as the Oxford Committee for Famine Relief in England in 1942. The association campaigned to help starving women and children in enemy-occupied Greece during World War 2, providing them with food supplies through an allied naval blockade.

Around the globe, Oxfam works to find pragmatic ways for people to escape a life of poverty and help rebuild livelihoods when crisis strikes.

Existing Oxfam Products

Audience

A high percentage of Charity volunteers are young people such as students. Diaries are an essential at most schools therefore students would be exposed to diaries. It would be a natural way to reach out to the target audience. Most people want to make a change in this world and don't know how. Placing the diaries in community buildings will allow the general public a great deal of exposure towards a movement. High net worth owners tend to feel obligated to donate and help the cause.

Products

Oxfam is one of many Charities out there. Charities such as UNICEF and World Vision are friendly rivals, all pushing for the same cause.

UNICEF allows people to purchase products off their online store such as exercise books, blankets and tents which would be re-gifted to people in need.

World Vision allows people to purchase products such as books about what World Vision is fighting and Coffee beans from Ethiopia, to help Ethiopia's economy.

INSPIRATION

Journal Entry 2

Idea Generation

MOOD BOARD

Mood Board contains colour schemes, design inspirations and components i may incorporate in my design.

DESIGN ELEMENTS AND PRINCIPLES THAT HAVE BEEN APPLIED TO THE DESIGN IDEAS

During lectures we have learnt multiple design elements and principles. These include colour, lines, shapes, alignment, contrast and texture. So far, after learning these techniques i have implemented colour, lines, shapes and alignment in my designs. I will be combining colour and contrast to make some of the components in the design standout. I will use lines to create abstract designs that are inspired by countries that the charity supports. I will also use alignment to create a neat and minimal layout.

CONCEPT DEVELOPMENT AND REFINEMENT

TESTING DIFFERENT MEDIA, MATERIALS AND METHODS

I started of designing my diary cover as a text based cover. I felt as if the text based diary was not able to send the message i would like to send. I then tried a image based diary cover but still felt like it was missing something. I then combined both text and image, which worked perfectly. I am now able to send the message i was hoping and planning for.

EXPERIMENTING WITH DESIGN ELEMENTS AND PRINCIPLES

The elements and principles are the building blocks towards your design. The Elements i used to experiment within my design were lines, shapes, colours, and texture. The principles of design which i played around with were balance, proximity, alignment, contrast and space. I used colour and contrast to create multiple colour schemes and see which one would suit my design best. I played around with shapes and lines to create abstract designs to add some depth in my design. I experimented with alignment, trying to find the perfect balance for the layout.

ABSTRACT DESIGN
COLOUR SCHEME

DISCUSSING & ASSESSING THE MOST EFFECTIVE DESIGN SOLUTIONS

The diary cover would need to hold a meaning behind it. An effective diary cover in this situation would need to raise awareness and portray a message. Adding pictures of affected areas could indicate to the participants what Oxfam is all about rather than adding a large amount of text on the cover. In consideration, it is after all a diary cover and a clean and minimal styled cover should be implemented in the diary cover design. If i am able to include all these elements into my design, i would be happy to call it a success and an effective design.

An example of a Powerful image with a meaning behind it.

MEETING THE DESIGN BRIEF IN TERMS OF PURPOSE, CONTEXT, AUDIENCE & CONSTRAINTS

I believe my design will meet the design brief in terms of the purpose, context, audience and constraints. My design is really purpose driven as it really emphasises the message i am trying to portray. It will be displayed in a suitable context, which would also meet the design brief. It will also be specifically designed for the people currently involved with the charity and people who are interested in helping in the charity. I also have created the design template using the dimensions noted in the constraints and i will only be using CMYK images.

REFINEMENTS NEEDED TO FULFIL THE DESIGN BRIEF

I need to finalise the exact colour scheme i would like to use as it needs to match the organisations primary and secondary colours. I also need to refine the layout as i would like to create a minimalist layout design.

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