Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.
Training, Qualifications and Advancement
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.
Marketing manager careers include trying to keep the customers happy with lower prices, while also finding ways to keep the company’s costs low to maximize profits.
Employment of advertising, promotions, and marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.
Occupational Title SOC Code Employment, 2014 Projected Employment, 2024 Percent Numeric Employment by Industry Advertising, promotions, and marketing managers ____ 225,200 244,900 9 19,700 _____ Advertising and promotions managers 11-2011 31,000 32,400 5 1,500 [XLSX] Marketing managers 11-2021 194,300 212,500 9 18,200 [XLSX]
The median annual wage for advertising and promotions managers was $95,890 in May 2015. Now, the median annual wage for marketing managers was $128,750 in May 2015.
Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations.