GLOBAL NAVIGATION CAR AND DRIVER RESEARCH SyNThESIS & RECOMMENDATIONS

AGENDA

  • Intro - Framing the Problem
  • Review Research Methods
  • Research (In)Validation
  • Research Participant's overview
  • Quotes and In Person Studies
  • Timeline and Milestones
  • Next Steps
MAKE THINGS FINDABLE AND DISCOVERABLE

Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

WHY THESE RESEARCH METHODS?

TREE TEST

A tree test is an IA-focused technique conducted to determine if mission-critical information can be found in the site’s IA. It does not display the user interface to test participants; they navigate using only link names.

  • Are the names of categories understandable?
  • Do the category names accurately convey content?
  • Is content categorized in a user-centered manner?
  • Are content titles distinguishable from one another?
  • Is information difficult to find because the structure is too broad or too deep?
  • Direct success rate: How many participants found the right answer without having to go back up and down the tree?
  • Indirect success rate: How many participants got the right answer, but had to navigate back up and down the tree to find it?
  • First-click data: Which tier-1 categories did users click first? First clicks are a good indicator of the strength of category names.

CARD SORT

Open card sorts are an IA-focused method conducted to evaluate the strength of category names.

  • How do users find information?
  • Which navigation components are utilized?
  • Which navigation components go unnoticed?
  • Which navigation components are avoided?

COMPLETE REPORTS

complete research study
complete research study
complete research study

RESEARCH (IN)VALIDATION

RESEARCH OVERVIEWS

QUOTES & IN PERSON STUDIES

I DON'T SEE ANYWHERE FOR LIKE USED OR PRE OWNED VEHICLES, I DON'T SEE ANYWHERE TO SELL MY VEHICLE, I DON'T SEE ANYTHING ABOUT FINANCING. THIS FEELS MORE LIKE A PLACE WHERE YOU JUST GET INFORMATION ON THE CAR...

CAR AND DRIVER | GLOBAL NAVIGATION RESEARCH TIMELINE & MILESTONES

Q1 Milestones

NEXT STEPS

  • NEXT CONCEPTUAL TESTING PLANNING
  • DESIGN STUDIO AROUND (IN)VALIDATED HYPOTHESES
  • REMOTE TESTING

CONSIDERATIONS

  • MOS2
  • SEO
  • SEARCH

CONCEPTUAL TESTING

DESIGN STUDIO PHASE - SKETCHING

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