I recently did a shooting in the local CrossFit Box in Karlsruhe, CrossFit Two 2 Seven. The owners planned to setup a new website and needed a couple of - hopefully - professional looking shots.
After a first meeting to understand their needs, we had a trial session to get familiar with the location and the light there.
The team consists of fourteen coaches and the website should contain some similar looking portrait photos. Their first idea was to use a white wall as background, but I suggested to use the blue pillars in the room in combination with the blurred neon lights in the back. This gives the shots some feeling of depth.
Coach Laura posing for portrait
While shots with muscular, shirtless guys and fit women might be pretty from a photographers perspectives, the photos for the website should contain groups of "normal" people since this is the main a target group of the box.