What is Stellar you ask?
Yes it's called Stellar and it's our luxury watch face brand for the Moto-360. Stellar is aimed at high fashion high tech consumer who is always looking for the beauty in tech and not so much the functionally. In this case it would be fashion over function but Stellar functions are not second to it's beauty. With Stellar our users will have the best of both worlds.
Our target consumers.
Our target audience are people who have this love for fashion for tech. The type of person that would have a "techwear" sense of fashion, the type of user who generally customizes their devices to a key from the lock screen to the very app icons. The demographic of people aren't not overly worried about the lack of features which can cause devices to have short battery life and run slow they're more interested in what works already and well it can look. Something outside of the norm. This is where and why Stellar comes in.
Where we started.
We needed to understand our audience and what type of style do people in the techwear industry wear. What else would they be wearing, they're color choices, how dedicated were they to the style? These were questions we were asking ourselves when coming up with the design style of our watch face.
When we started to focus down on the appeal and main aesthetics we're hoping to aim for we started to understand what it meant to be apart of the techwear community and how to build using their appeal and style. So we began to start sketeching.
The sketching process.
For the usability testing we used a paper prototype for our users. The goal of the testing was to get the users to locate and be able to tell the time.
User 1 first goal was the spacial time test. Our goal was get them read to clock faces and see if they could tell the time. To our surprise User 1 got 100% accuracy on the clock face test. They understood which hand was the hour and minute hand which we were very pleased with. When it came to the function test, the user did not understand the force touch concept and hand huge struggles reaching each of the functions.
"It felt more of a swipe than a force touch"
With User 2 we had the same goals in mind, read the clock faces and tell us what the time is in each of the faces. User 2 completely failed the clock face test, they couldn't tell any of the timings. They were really confused on which of the hand was telling what time. When it came to the function test the user was able to understand force touch and easily went through all the functions.
"I couldn't tell the difference with the clock hands"
Unfortunately the user testing lab videos are currently unavailable