Lynchburg Community Market Marketing Campaign & Design

Background & Strategy

History of LCM

  • Founded in 1783.
  • Originally a farmers market, but expanded to other trades.
  • 3 and 1/2 locations.
  • "Local & Proud since 1783."

Campaign Strategy

Business/Organization Description: The Lynchburg Community Market is a collective of different local entrepreneurs who desire to craft, cook, or grow in efforts to support the Lynchburg area commerce.

Target Audience: Anyone who has a desire to by local, but specifically 30 - 50 year old women who shop stores like The Fresh Market or Trader Joe's for their family.

Key Message: "Don't settle for less than fresh."

Main competition: Forest Community Market.

Deliverables

The Logo

Current Logo

Redesigned Logo

Basket - symbolizes more than produce.

The Business Card

The Billboard Ad

The Poster

Reflection

  1. The redesigned logo puts less focus on produce (the radish), and more focus on the variety of possible items that could be bought by consumers.
  2. The pictures of kale help potential customers fully conceptualize how 'fresh' products of the Lynchburg Community Market are.
  3. All marketing deliverables point consumers to their website. You would never know that the market had a website if Google didn't know.

Takeaways

  • Don't be afraid to change your design.
  • Keep it simple.
  • Choosing a pre-existing type can be the most strenuous task of the entire project.
The End.

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