Background & Strategy
History of LCM
- Founded in 1783.
- Originally a farmers market, but expanded to other trades.
- 3 and 1/2 locations.
- "Local & Proud since 1783."
Business/Organization Description: The Lynchburg Community Market is a collective of different local entrepreneurs who desire to craft, cook, or grow in efforts to support the Lynchburg area commerce.
Target Audience: Anyone who has a desire to by local, but specifically 30 - 50 year old women who shop stores like The Fresh Market or Trader Joe's for their family.
Key Message: "Don't settle for less than fresh."
Main competition: Forest Community Market.