I started Mercenary Brands because I was tired of seeing the same bow ties everywhere I looked.
Plain. FLAT. boring.
I wanted bow ties as bold as the standard neckties I saw. Full of color and design, available in a full range of expression. In the business world the only way to really set yourself apart is with ties and socks.
Standard neckties are just that, 'standard', however bow ties really started to intrigue me. I'm not sure why bow ties really fell out of fashion for the masses. Maybe it is the lack of options, the lack of expression outside of the status quo.