Bud Light challenged the Mavs to create awareness for the new Bud Light Mavs Team Can. The Mavs created an unique event “movie premier” type event called the MFFL Tipoff Party presented by Bud Light. The event turned the focus on the fans and the cans. Fans were invited to walk the Blue Carpet like a MFFL VIP, when they did so, they received an exclusive limited edition Mavs koozie. Additionally,$1 hot dogs and $4 Bud Light Mavs Team Cans were available for purchase.