3. Typical Marketing Tools That Will Set Your Business to Flight
Adopting the most suited marketing tools for your business will depend on what your business is and who your ideal customers are. The common order of marketing tools for most startup businesses are typically:
- The Logo Design
- Business Cards
- Flyers / Brochures
- A Website
BUT, here are some other suggestions that might do a better job AND $AVE YOU MONEY!
The Not-So Typical Tools That Can Help Your Business Ignite!
The email signature is the name and contact details that sits at the bottom of every email. It is potentially THE marketing tool that is most used, most seen BUT is most often overlooked and underused as a marketing tool. Include the logo, a photo (optional), contact details and a link to the best online resource to discover more about your business (Linked In, Facebook, Youtube video). You can also use it to drive people to a specific landing page or sales page.
The Email Signature would be the cheapest marketing tool to create and provide the most views with the highest potential for a return.
A landing page is a single page, as opposed to a full website, that serves as an entry point for collecting email details by use of a form (enter name and email). Connect the landing page to an email marketing service like Mailchimp and you are on your way to building a list of contacts interested in your offer. Have something that you can give them for free (like an ebook or video that relates to your product or service) and you will have even better list building success.
Video is marketing gold! It is so much easier to SAY what needs to be said than typing it out in long form. And it is so much easier to HEAR what is being said than reading long pieces of content. Plus with a video you can share it everywhere – on your Facebook page, website, landing page, Youtube, link to it from your signature. Express who you are and what your business is about quickly and easily. AND by seeing and hearing you, yes YOU, potential customers will be building a rapport and familiarity with you which can possibly lead into quicker business transactions.
4. Know The Ongoing Costs Hiding Behind Every Website
The time will come when a website is your focus. Remember though, websites are not a pay once and forget kind of deal. There are ongoing costs you need to budget for:
THE DOMAIN NAME
The www.yourbusiness.com.au is your DOMAIN NAME. It is a registration that requires ongoing renewal. .com.au domains renewals occur every 2 years. .com domains every 1 year. Some providers do give the option to increase the number of years to 5, 10 or more years.
If you have a stand alone website (eg Wordpress, Joomla, HTML) then there is a computer somewhere in the world storing your website files. Website hosting is effectively the rent of that space and the serving of the files to the public. It also is an ongoing cost for the life of the website whether paid monthly or yearly.
ONGOING MAINTENANCE AND UPDATES
A website built using a Content Management System (CMS) like Joomla and Wordpress require ongoing security updates and upgrades. It is imperative that your website stays up to date with the latest versions of its plugins, themes and software.
Your website developer may show you how to do it yourself. Great! But if that DIY idea sends shivers down your spine then you should also budget in someone to run website updates for you. Depending on the themes and plugins your website uses (forms, shopping carts etc) you may also need to pay for license renewals on these so to have the most recent versions running on your site.
5. Avoid The Common Email Fail Of Today!
The best way to manage your email from the gET GO
In the past, we had our desktop computer with an email program installed (like Outlook) and when you opened it, it would download your emails onto the computer. Now that we are using multiple devices (phone, tablet, laptop) to check our emails, our requirements have changed, so then our email setup also needs to change.
The main issues that can occur are:
- If email accounts and devices are not set up properly, when an email is downloaded, it is removed from the server, which means the email cannot be viewed on other devices.
- Or secondly, if your email accounts are with your web host provider and they have limits set to the amount of storage space you have, you can quickly run out of space when your emails are set to stay on the server. Those attachments add up over time. This becomes problematic down the track as you will run out of disk space and have to remove/delete emails.
two ways to better email MANAGEMENT are:
- If you are unsure, hire an IT specialist to set it all up for you, so everything is being downloaded, stored and deleted properly.
- Set up an email account through a cloud email service like Gmail or Office 365, and use them as your email platform. YES you can still use your domain emails (eg firstname.lastname@example.org) with these services. If it is just you and 1-2 email accounts, then you might manage with Gmail’s FREE email service. If there is a team of you and multiple emails then you would be better to go to a paid service.
Business is better when emails work! It is still the primary communication tool for most businesses so establishing a solid foundation in the early days will save you headaches and heartbreaks down the line.
6. Overcome This Block For SKYROCKETING Success
Some of you will jump at this with glee, others will absolutely, positively no way, agree to do it without being pulled kicking and screaming. But TRUST ME (as I was once a kicker and screamer) it isn’t so bad on the other side, and it really does help boost things along - quickly.
A video. Of you. Talking, sharing, caring, informing, and demonstrating – whichever is the business task at hand.
A video simply gets your story, your idea, your reason for the business existing, across more easily, quickly, interestingly … than forcing us to read.
If you are the business, then it makes sense that YOU are the person on screen. Video can be used on your Facebook page, Instagram feed, Youtube channel, website, shared in emails… it’s just easier – for you and your customers.
If the business isn’t just you, then sure, swap yourself out for someone who is more willing.
When potential customers actually see who you are and hear your voice, they connect with you, your enthusiasm, your passion, your solution. A video can help create that familiarity and comfort with you that will nudge them along to making contact or initiating the purchase.
Video is the BOOMING marketing activity of the moment.
7. Make Capturing Their Email Address Your Top Priority
Email marketing might seem old fashioned to many today, compared to the vast array of marketing possibilities. But look at it this way… with all the different online marketing channels out there (Facebook, Websites, Youtube, Google Search etc) they all rely on your customer coming to you. Your potential customer has to think of you first and then get around to looking for you and hopefully finding you (and not a competitor).
Email Marketing, on the other hand, is one of the only ways YOU can approach them first and get them to be thinking about you. Plus they don’t have to hunt you down, there you are waiting for them in the inbox.
So collecting email addresses should be a top priority for every business during the startup phase. You can be collecting them before you even start trading. Tease them with pre-launch “What’s Coming Up” tasters, and allow them to give their email address to be the “first to know”.
8. Collect Photos. Snap Photos. Good Ones.
Photos matter. Good quality photos matter more.
Start collecting or start snapping. If your business is one where you transform something or someone from drab to fab then absolutely take before and after photos. Personal trainers, hair dressers, home renovators, landscapers, makeup artists, personal stylists, painters, furniture restorers, shop fitters … you know where I am going. START NOW. EVERY JOB.
Pictures tell a thousand words. Before and After pictures tell ten thousand words.
Even those businesses that don’t fall into the above categories… business to business service providers, shop owners, restaurateurs… nearly all online marketing involves photographs. Ideally they need to be visually interesting and appealing. If they don’t look good, then make them look funny.