Event & Print Marketing Proposal KONO MARKETING + Melt bar & Grilled

Overview

Melt Bar & Grilled is an out-of-the-box, destination restaurant known for its over-the-top gourmet grilled cheese sandwiches, mac and cheese bites and more. While Cleveland markets continue to thrive, Melt hasn’t yet hit the sweet spot of the Columbus consumer market. Columbus-specific marketing techniques will help to build Melt’s reputation as a fun, eclectic atmosphere where guests can enjoy a great happy hour menu, feel appreciated and escape from their everyday routine. These KONO-lead techniques include: event planning, event attendance and Melt representation by KONO, and distribution of collateral to local businesses around each Columbus location.

Challenges

Being based in Cleveland, it remains somewhat difficult for the Melt team to remain up-to-date on all of the events hosted in the Columbus area, specifically the areas around each location (Easton Town Center and Short North). Quick turnaround and attendance also remains an issue, especially when the Cleveland and other emerging Melt markets require much of the Melt teams time.

Solutions

KONO Marketing provides flexibility and a closeness to the Columbus market which adds insights to the current advertising toward this region’s audience. The KONO team will support Melt Bar and Grilled by strengthening Melt’s relationships with Columbus venues and collaborating with other local businesses. We will also be able to quickly distribute Melt collateral to local businesses for upcoming annual events, promotions, etc. near the Short North and Easton Town Center locations.

Deliverables & Cost

  • Print Material Placement at Local Businesses
  • Collaboration and Sponsorship Management
  • Event Identification and Planning
  • Event Attendance and Melt Representation by the KONO Team

KONO will be willing and able to plan and attend events in Columbus on a monthly basis, up to 8 events per month.

  • Events $250/Event (up to 8 per month)
  • Collateral Distribution $50/Hour

About KONO Marketing

KONO Marketing is a relationship focused team who believes in the value of community engagement and building a reputation based on merit. We do this by implementing both on-and offline marketing and advertising campaigns that are specifically designed for the company with their target audience in mind.

Our team believes that the true center of marketing is customer service. We help our clients provide customer service through several platforms of communication in order to share their knowledge and value to their audience.

Through our advertising and marketing efforts, we promote our clients as trustworthy leaders in their industry. We work diligently and we don’t stop working until our client’s audiences see them for what they are - friends who offer unbeatable solutions. We want to give everyone the opportunity to share their value and message to their audience while staying within a realistic budget and using tools specifically selected to meet their needs.

As digital marketing trends evolve, keeping up with your customers and leads can be the largest challenge your team will face. Our promise to you is that you won’t have to worry about where your audience is, because you’ll already be a step ahead of them.

Terms & Conditions

AGREEMENT between [KONO Marketing Services, LLC 1989 W. 5th Ave. Columbus, OH 43212] (“Agency”), and [Melt Bar and Grilled 14718 Detroit Avenue Lakewood, OH 44107] (“Client”).

1. Appointment

Client appoints Agency as Client’s advertising agency in connection with the products and/or services of Client described in the proposal, for a term (“Term”) as hereinafter provided.

2. Scope of Advertising Services

Agency will provide Client with the advertising services provided in the proposal. Should Client request Agency to perform additional services beyond what is provided in the proposal, Agency and Client will negotiate in good faith with respect to the terms, conditions, and compensation for such additional services. Any agreement for additional services will be set forth in writing and considered an addendum to this Agreement.

3. Ownership

All campaigns, trademarks, service marks, slogans, artwork, written materials, drawings, photographs, graphic materials, film, music, transcriptions, or other materials that are subject to copyright, trademark, patent, or similar protection (collectively, the “Work Product”) produced by Agency are the property of the Client provided: (1) such Work Product is accepted in writing by the Client within twelve (12) months of being proposed by Agency; and (2) Client pays all fees and costs associated with creating and, where applicable, producing such Work Product. Work Product that does not meet the two foregoing conditions shall remain Agency’s property.

Notwithstanding the foregoing, it is understood that Agency may, on occasion, license materials from third parties for inclusion in Work Product. In such circumstances, ownership of such licensed materials remains with the licensor at the conclusion of the term of the license. In such instances, Client agrees that it remains bound by the terms of such licenses. Agency will keep Client informed of any such limitations.

4. Term

The term of this Agreement shall commence on the date this proposal is signed (“Commencement Date”) and shall continue until the Client or Agency gives written notice of desire to end Agreement. Notice shall be deemed given on the day of mailing or emailing. Upon completion, Agency will transfer and/or assign to Client: (1) all Work Product in Agency’s possession or control belonging to Client, subject, however, to any rights of third parties; and (2) all contracts with third parties, including advertising media or others, upon being duly released by Client and any such third party from any further obligations. Client recognizes that Agency is a signatory to certain union agreements covering talent used in broadcast materials, which generally cannot be assigned except to signatories to such collective bargaining agreements governing the services rendered by such talent.

5. Compensation and Billing Procedure

Agency will be compensated and Client will be billed on a monthly basis or as individual projects are completed and approved, whichever is agreed upon within the proposal. Client will receive an email invoice at the beginning of the month, for the previous month’s work.

6. Confidentiality and Safeguard of Property

Client and Agency respectively agree to keep in confidence, and not to disclose or use for its own respective benefit or for the benefit of any third party (except as may be required for the performance of services under this Agreement or as may be required by law), any information, documents, or materials that are reasonably considered confidential regarding each other’s products, business, customers, clients, suppliers, or methods of operation; provided, however, that such obligation of confidentiality will not extend to anything in the public domain or that was in the possession of either party prior to disclosure. Agency and Client will take reasonable precautions to safeguard property of the other entrusted to it, but in the absence of negligence or willful disregard, neither Agency nor Client will be responsible for any loss or damage.

7. Indemnities

Agency agrees to indemnify and hold Client harmless with respect to any claims or actions by third parties against Client based upon material prepared by Agency, involving any claim for libel, slander, piracy, plagiarism, invasion of privacy, or infringement of copyright, except where any such claim or action arises out of material supplied by Client to Agency.

Client agrees to indemnify and hold Agency harmless with respect to any claims or actions by third parties against Agency based upon materials furnished by Client or where material created by Agency is substantially changed by Client. Information or data obtained by Agency from Client to substantiate claims made in advertising shall be deemed to be “materials furnished by Client.” Client further agrees to indemnify and hold Agency harmless with respect to any death or personal injury claims or actions arising from the use of Client’s products or services.

8. Commitments to Third Parties

All purchases of media, production costs, and engagement of talent will be subject to Client’s prior approval. Client reserves the right to cancel any such authorization, whereupon Agency will take all appropriate steps to effect such cancellation, provided that Client will hold Agency harmless with respect to any costs incurred by Agency as a result.

If at any time Agency obtains a discount or rebate from any supplier in connection with Agency’s rendition of services to Client, Agency will credit Client or remit to Client such discount or rebate.

For all media purchased by Agency on Client’s behalf, Client agrees that Agency shall be held solely liable for payments only to the extent proceeds have cleared from Client to Agency for such media purchase; otherwise, Client agrees to be solely liable to media (“Sequential Liability”). Agency will use its best efforts to obtain agreement by media to Sequential Liability.

9. Amendments

Any amendments to this Agreement must be in writing and signed by Agency and Client.

10. Governing Law

This Agreement shall be interpreted in accordance with the laws of the State of Ohio without regard to its principles of conflicts of laws. Jurisdiction and venue shall be solely within the State of Ohio.

Created By
Shelby Nicholson
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