AT Films Video production proposal

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Who Am I

Antonio Tarrell, Cinematographer

Cinematographer Antonio Tarrell is a professional hairdresser and salon owner with over 27 years of experience in his field. After graduating as Salutatorian from Full Sail University with a Bachelors of Science in Digitial Cinematography, he created Antonio Tarrell Films with a vision to create high-quality, high-definition digital media to help clients enhance their businesses and personal brands. Since it’s inception in 2014, Antonio Tarrell Films has grown to be a well-respected brand by providing quality services in film, short documentaries, music videos, commercials, visuals poems, editing, graphic design, photography and much more. Antonio Tarrell Films' accomplishments include contributions to Bluff City Law Pilot Episode for NBC (2019), Wedding at Graceland for Hallmark (2019), Dateline Crime with Tamron Hall (2018), Unspeakable Crime: The Killing of Jessica Chambers (2018) for Oxygen TV, Stories Under the Rainbow (2018), and LGBTQ+ Community Fights for Parade After City Tries to Ban Pride (2018) for NowThis News and much more.

Dear Potential Client,

In case you haven’t been watching, over 6 billion videos are viewed on YouTube every month. That’s almost an hour for every person on Earth. (And for the record, they’re not all cat videos). Videos are a valuable, powerful way to tell your brand’s story, to showcase your product or service, and to engage with your target audience. We’re not talking infomercials here, we’re talking about compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.

And that’s what we do: we use stories to make your business come alive. We transform your product or service from a one-dimensional commodity in the mind of your target audience into a three-dimensional solution that they can connect with, that they can imagine using in their own lives, that they can imagine not being able to live without. Video done right can make your business unforgettable. We do video right by understanding your business, your business goals, and your target audience. Then we decide the best kind of storytelling that will resonate with that audience. It could be documentary-style, humorous, or emotional. It may star you, actors, your customers or a spokesperson. It’s all about finding the right way in so you get the most out of your investment.


Antonio Tarrell, Owner

Antonio Tarrell Films


Owner, Antonio Tarrell; Bruce, MS — 1995-Present

• Beauty Salon that offers professional quality services to the public

• Director of Education, training and educating the latest styles and techniques.


• Director of Photography, Sag-Aftra Oxford Community Film Project: Golden Years (Oxford, MS), 2019

• Cinematographer and Editor, Kegan Coleman: Senate District 8 Campaign (Oxford, MS), 2019

• Cinematographer and Editor, Yoknapatawpha Arts Council: CSA Project (Oxford, MS), 2019

• Production Assistant, Hallmark: Wedding at Graceland (Memphis, TN), 2019

• Production Assistant, NBC Pilot Episode: Bluff City Law (Oxford, MS and Memphis, TN), 2019

• Grip, Jay Hughes Political Campaign (Oxford, MS), 2019

• Production Assistant, First Time Flippers (Memphis, TN), 2018

• Camera Operator and Editor, “Why I Volunteered” (Jay Hughes Political Campaign Ad), 2018

• Production Assistant, 24 Hours Hell’s Kitchen with Gordon Ramsey (Memphis, TN), 2018

• Production Assistant (Talent), Deadline Crime with Tamron Hall (Jackson, MS, West Point, MS and Starkville, MS), 2018

• Camera Operator, Unspeakable Crime: The Killing of Jessica Chambers, 2018

• Director of Photography, The Walter Anderson Project, 2018

• Key Grip and 2nd Assistant Camera Operator, Checked In (Oxford Community Film Project), 2018

• Co-Producer & Co-Director, Daydreamers (Oxford Kids Film Camp), 2018

• Camera Operator, Wineskins Concert, 2018

• Director of Photography and Actor, The Juke Joint: Becoming Bukka, 2018

• Camera Operator, Groovy’s Wounded Warriors, 2018

• Producer, Director, Director of Photography and Editor, Stories Under a Rainbow, 2018.

• Camera Operator, Business Conservationist, the Life of Bob Dunlap, 2018.

• Producer and Director of Photography, Memory Makers, 2018.

• Grip, Jay Hughes Democratic Party Campaign, 2018.

• Camera Operator and Actor, Ricky Dick, 2018.

• Camera Operator, The Yard, 2018.

• Production Assistant, Unspeakable Crime: The Killing of Jessica Chambers, 2017.

• 1st Assistant Director of Photography, #Fifteen, 2017.

• Grip, Camera Operator , Extra, FIREMAXX, 2016.

• Producer, Director, Writer, Director of Photography, Editor, AFRISSIPPI, 2016.

• Director of Photography, Hope, 2015.

• Director of Photography, Dope (music video), 2014.


There are a lot of pieces involved in developing a compelling video but at Antonio Tarrell Films our extensive experience has taught us how to be a lean, mean, production machine, depending on your budget and expectations.


Laying the right groundwork is essential to developing a great video. Pre-production is where we figure out the best game plan for your business. We decide on the video concept, the look/feel, and style, we write the script, cast any actors, decide on locations and set design, and lock down all the other details involved with how the actual video is going to look, sound, and perform.


We're rolling! Now that we have the roadmap developed in the pre-production stage, it’s time to put it all together in front of the cameras. This is where our professional crew of director of photography, camera operators, sound engineers, and lighting techs does what they do best - film a great video.

Post Production

If production is putting all the ingredients together to bake the cake from the recipe developed in pre-production, then post-production is putting the icing on that cake and making it look irresistibly delicious. Our editorial post-production team kicks in to shape your story, handle color-correction, record any voice-overs (VO), clean up the audio, add music, create graphics and in general make sure your video looks exactly like we planned in pre-production. It's at this stage that you’ll see the first cut.

Final Revisions

Once you've seen the first cut, you’ll have a chance to share your thoughts with us. There is one round of revisions allowed at this stage, within reasonable expectations and within the scope of the original video concept.


With the final cut complete and your approval signed-off, we create high-quality files of your video that can be used for a variety of formats, be it for the web, trade shows or broadcast television.


To complete the work outlined in the project scope, we'll need approximately upto 4 weeks from beginning to end, depending on when we receive feedback at each milestone. Upon signing the proposal we are prepared to start work immediately.


  • Pre-production (Week 1)
  • Principal photography (Week 2)
  • Post-production/editing (3-4)


The budget is estimated based on the scope of services. If you have any questions about our pricing or need to increase or decrease the scope of work, please don’t hesitate to let us know.

Video Budget

  • Pre-Production (Price)
  • Filming, Equipment, and Acquisition (Price)
  • Music Licensing (Price) or Non-Licensing (Free)


Note: Below is an example of the agreement.

Date: {date_submitted}

Between "us", Antonio Tarrell Films, and "you", {client_name}

You {client_name}, located at {client_address} are hiring Antonio Tarrell Films located at 116 S Murphree Ave, Bruce, Ms 38915 to perform {proposal_name} for the estimated total price of {total} as outlined in our previous correspondence.

1.0 Services Rendered


We'll work with you to write a script, cast actors, and scope a location.


We'll have <equipment needed for production >.


We'll edit the raw footage into a <video and add licensed or nonlicensed music. We'll provide you with a finished file in Quicktime format>.


We can’t guarantee that our work will be error-free (we’re human!) so we can’t be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them.

2.0 Mutual Cooperation

We agree to use our best efforts to fulfill and exceed your expectation on the deliverables listed above. You agree to aid us in doing so by making available to us needed information pertaining to your website and to cooperate with us in expediting the work.

3.0 Charges for Services Performed

3.1 Functionality or feature requests above and beyond those listed in the budget and/or the functionality specs may be considered out-of-scope and an amendment to the budget will be recommended. Projects that go dormant for longer than 45 days will incur a fee to resume work at the discretion of Antonio Tarrell Films.

4.0 Terms of Payment


We’re sure you understand how important it is as a small business that you pay the invoices that we send you promptly. We’re also sure you’ll want to maintain a positive working relationship and keep the project moving forward, so you agree to stick tight to the following payment schedule.

The total budget for this project: {total}

Antonio Tarrell Films will invoice {client_name} for fifty percent (50%) of the initial fees at the point of this signed contract agreement which will act as the deposit. The remaining 50% will be billed monthly as the service hours are spent or when the project is launched.

{client_name} will supply Antonio Tarrell Films with all necessary purchase order numbers and other internal information required for invoice processing before the close of the month of work (if applicable).


You agree to pay our initial (1st) invoice upon receipt which will act as a deposit for the project. Every invoice after that will have upto 15-day payment terms. In the event payment is not made within 15 days, Antonio Tarrell Films will charge a late payment fee of 1% per month on any overdue and unpaid balance not in dispute, to cover the manpower, interest, and other costs Antonio Tarrell Films pays for carrying overdue invoices from {client_name}. In addition, Antonio Tarrell Films reserves the right to stop work until payment is received.


In the event that we incur legal fees, costs and disbursements in an effort to collect our invoices, in addition to interest on the unpaid balance, you agree to reimburse us for these expenses.

5.0 Cancellation of Plans

You have the right to modify, reject, cancel or stop any and all plans or work in process. However, you agree to reimburse us for all costs and expenses we incurred prior to your change in instructions, and which relate to non-cancelable commitments, and to defend, indemnify and hold us harmless for any liability relating to such action. We agree to use our best efforts to minimize such costs and expenses.

6.0 Responsibilities of Antonio Tarrell Films and {client_name}


We shall obtain releases, licenses, permits or other authorization to use testimonials, copyrighted materials, photographs, artwork or any other property or rights belonging to third parties obtained by us for use in performing services for you (If applicable).


You guarantee that all elements of text, images, or other artwork you provide are either owned by your good selves or that you have permission to use them.

Then when your final payment has cleared, copyright will be automatically assigned as follows:

You’ll own the visual elements that we create for this project. We’ll give you source files and finished files and you should keep them somewhere safe as we’re not required to keep a copy. You own all elements of text, images, and data you provided unless someone else owns them.

We’ll own the unique combination of these elements that constitute a complete design and we’ll license that to you, exclusively and in perpetuity for this project only, unless we agree otherwise. We can provide a separate estimate for that.


You shall be responsible for the accuracy, completeness, and propriety of information concerning your products and services which you furnish to us verbally or in writing in connection with the performance of this Agreement.

7.0 Confidentiality

Antonio Tarrell Films acknowledges its responsibility, both during and after the term of its appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data developed by Antonio Tarrell Films on behalf of {client_name} or disclosed by {client_name} to Antonio Tarrell Films.

8.0 Term and Termination


This Agreement shall become effective as of DATE HERE and shall continue until terminated by either party upon not less than 60 days’ notice in writing given by either party to the other.


Either party to this Agreement may terminate the Agreement if the other party defaults in the performance of any of its material duties and obligations and the default is not cured within thirty (30) days of the receipt of notice of said default, or if the default is not reasonably curable within said period of time, unless the defaulting party commences cure within said period of time and diligently proceeds to cure the default.

In addition, either party may immediately terminate this Agreement by giving written notice to the other party if the other party is insolvent or has a petition brought by or against it under the insolvency laws of any jurisdiction, if the other party makes an assignment for the benefit of creditors, if a trustee or a similar agent is appointed with respect to any property or business of the other party, or in the case of the Client, if the Client materially breaches its obligations to make payment pursuant to this Agreement.


Any non-cancelable materials, services, etc., we have properly committed ourselves to purchase for your account, (either specifically or as part of a plan such as modules, photography and/or external services) shall be paid for by you, in accordance with the provisions of this Agreement. We agree to use our best efforts to minimize such liabilities immediately upon written notification from you. We will provide written proof, upon request of the {client_name}, that any such materials and services are non-cancelable.


If upon termination there exist any materials furnished by us or any services performed by us for which you have not paid us in full, until such time as you have paid us in full you agree not to use any such materials, in whole or in part, or the product of such services.


Upon termination of this agreement, provided that there is no outstanding indebtedness then owing by {client_name} to Antonio Tarrell Films, Antonio Tarrell Films shall transfer, assign and make available to {client_name} all property and materials in its possession or control belonging to {client_name}. {client_name} agrees to pay for all costs associated with the transfer of materials.

9.0 General Provisions


This Agreement shall be governed and construed in accordance with the laws of the United States of America/Mississippi, State of MS/UNITED STATES.


The parties each individually represent and warrant that each has full power and authority to enter into this Agreement and to perform all of their obligations hereunder without violating the legal or equitable rights of any third party.


Except as otherwise set forth or referred to in this Agreement, this Agreement constitutes the sole and entire Agreement and understanding between the parties hereto as to the subject matter hereof and supersedes all prior discussions, agreements, and understandings of every kind and nature between them as to such subject matter.


If any provision of this Agreement is held to be illegal, invalid, or unenforceable under any present or future law, then that provision will be fully severable. In such instance, this Agreement will be construed and enforced as if the illegal, invalid, or unenforceable provision had never comprised a part of this Agreement, and the remaining provisions of this Agreement will remain in full force and effect.

{client_contact_first} {client_contact_last}, to accept this contract, click the Accept button and sign at the prompt. You will be emailed a copy for your records.


Please read the contract on the previous page to make sure you understand all the details involved with us working together. It’s really important to us that everything is transparent and understood from the beginning so that we lay a solid foundation for a great working relationship.

If you have any questions at all, please let us know. We’re happy to clarify any points and there may be some items that we can sort out together. We’re committed to finding the best way to work together.

Sign Here

{user_assigned}, {user_title)



After both parties have decided to move forward with production. A Production Questionnaire and Production Agreement will be emailed to you to filled out. Once we receive all documents and the required deposit we will begin the Production process.

e. antoniotarrellfilms@gmail.com

t. 662.643.0282

Copyright © 2014-2019 by ANTONIO TARRELL, LLC. All rights reserved. No part of this may be reproduced in any form without the permission in writing from the author. Cover Designed by Antonio Tarrell, Antonio Tarrell Films. Oxford, MS

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AT Films