Bringing America to Northern Jutland
Atlantic Link identified the U.S. as target market for this project and built 3 theme-based itineraries showcasing authentic experiences that Northern Jutland has to offer American tourists. The CULINARY group got a unique taste of the region, the ART & CULTURE group discovered the cultural diversity and the OUTDOOR & ACTIVE group explored the natural surroundings in high gear. Atlantic Link made sure that diversity of the region was reflected in the itineraries and that the stories were told by local voices.
Day 1: Fish auction in Hirtshals, walking tour of Skagen, lunch at Ruth’s Hotel, visit to Aabybro Dairy and dinner at Søgaards Bryghus
Day 2: Oyster safari, lunch at Sallingsund Færgekro, visit to Thy National Park, visit to Cold Hawaii (Klitmøller) and dinner at Café Hawgus
Day 3: Visit to Glenholm Vineyard, visit to Han Herred Havbåde, tour of Nordic Distillery and dinner at Restaurant Brdr. Price in Aalborg
ART & CULTURE ITINERARY
Day 1: Brunch at Musikkens Hus, tour of Musikkens Hus, Nordkraft and Utzon, walking tour of Aalborg, lunch and creative session at KuNSTEN, afternoon coffee in the home of locals, Beer Walk in Aalborg and dinner at TABU
Day 2: Tour of local galleries in Lønstrup, tour of Børglum Abby, tour of Museum for Paper Art, visit to and dinner at Lindholm Høje
Day 3: Visit the Art Museums of Skagen including Anchers House, visit Grenen, lunch at Restaurant Pakhuset, visit Raabjerg Mile and the sand buried church and dinner at Restaurant Brdr. Price in Aalborg
OUTDOOR & ACTIVE ITINERARY
Day 1: Hike and horse carriage tour of Fosdalen, lunch at Restaurant Slettestrand, horseback riding on the beach in Blokhus and dinner at Strandhotellet Blokhus
Day 2: Mountain bike tour of Rebild Bakker, lunch at Comwell Rebild Bakker, visit to Aalborg Zoo and dinner at Wildebeest Gastro Pub in Aalborg
Day 3: Biking tour of Skagen, visit Grenen, lunch at Skagens Fiskerestaurant, visit to Raabjerg Mile and the sand buried church and dinner at Restaurant Brdr. Price in Aalborg
WORKSHOP & FAREWELL
The FAM trip concluded with a feedback session, initiation into Christian IV's Guild and a Farewell dinner at Utzon. Atlantic Link will follow this group of American travel agents, provide post reports and support the agents in selling the destination to their clients.