A Campaign to Confront Ageism
Theme and Purpose
The theme of this year's International Day of Older Persons (IDOP) is Journey to Age Equality. HelpAge USA hopes you will join us in a campaign to debunk ageist myths, stereotypes about people based solely on their age. We need your voice to help set the record straight.
Leading up to the United Nations event for IDOP on October 10, HelpAge and organizations across the HelpAge Global Network will shed light on where ageism happens, the forms it can take, and why people of all ages are worse off because of it.
How to Participate
Ageism is so pernicious because it remains an embedded and accepted form of prejudice in societies around the world. That's why this campaign will call out ageist myths and show why they're simply not true. Take part in the myth-busting on social media (twitter, facebook, and instagram) and encourage your followers to do the same. See this example post for how to join in on the myth-busting:
Myth: Older people are one homogenous group. Reality: Among adults 60 and over, significant diversity exists across cultural background, socio-economic status, sexual orientation, family structure, identity, disability, and life perspective. #BustAgeism
HelpAge USA has provided sample social media posts below. You may download these posts to use or develop your own.
Get others involved
In order to build national awareness around the problem of ageism, we need more people to recognize and discuss the problem. HelpAge USA is asking the world:
How has ageism affected you?
We encourage organizations and individuals to respond and ask their followers to do the same. By sharing personal stories about ageism's harmful effects, we hope others will question their own unconscious age biases and realize why societies must change.
The campaign will kick off on October 1, International Day of Older Persons, and end on October 10, the day of the UN's commemorative event.
Tue. October 1 - Thu. October 10, 2019
Sample Social Media Posts
Scroll through our glideshow below to see communications collateral (copy and graphics) that you may use on social media. Graphics are sized for twitter and may need to be adjusted for other platforms, such as facebook and instagram. You may download the social media kit here.