Regardless of frequency of shopping with Amazon, all shoppers value convenience and price in equal measure
Convenience isn’t the main reason for choosing Amazon – cost is equally important. For other online retailers looking to challenge Amazon, they need to be conscious of hitting the ‘sweet spot’ between convenience and cost
WHICH CATEGORIES ARE SHOPPERS WARY OF BUYING FROM AMAZON?
Topping the list of categories that shoppers wouldn't consider buying from Amazon is insurance, an area that the internet giant is looking to disrupt in 2018. There are immediate opportunities for groceries and children’s clothing retailers to really hone their offering and differentiate from Amazon.