We have regulated our film as we want to protect our audience and make sure they know exactly what to expect from the film. Having ratings can also help persuade people to watch our film, for example some audiences are persuaded to watch the movie if it has a higher rating and for some audiences they are persuaded to watch the film if it has a lower rating.
Whist in the planning stages of our production, 'The Book' we decided that we would have a niche target audience of people between the ages of 15-25 with no specific gender due to our film having a very complex genre and storyline (please see my blog post for more information about our target audience). From looking at the BBFC's guidelines we have decided that our film will be rated 12 as it states in their guidelines that 'There may be moderate physical and psychological threat and horror sequences.' We have not rated it as a 15 as we don't have 'strong violence'. Additionally a lack of violence also means we can reach a larger audience providing higher revenue for the film.