Emotional Intelligence + Personal Branding and LinkedIN ZAA 105

In the modules that we have been covering so far, we’ve looked in detail at a range of important communication skills as they relate to US. This week, we are going to further our skills in understanding ourselves and others by expanding on emotional intelligence, in addition to an introduction to personal branding as a pre-cursor to developing a LinkedIN profile.

Although "regular" intelligence is important to success in life, EI is key to relating well to others and achieving your goals. Many people believe that it is at least as important as regular intelligence, and many companies now use EI testing to hire new staff.

EI is an awareness of your actions and feelings – and how they affect those around you. It also means that you value others, listen to their wants and needs, and are able to empathize or identify with them on many different levels, which demonstrates the importance and practical application of the communication skills we have been studying in this unit.

Emotional Intelligence @ Work

Firstly, please watch this MindTools clip on emotional intelligence (EI) in the workplace and again, take notes on the five (5) points of EI that the video proposes.

Emotional Intelligence at Work | 2:15 mins

I’d like you to review your notes from Week 6 where you made notes on the five points from another clip, by Daniel Goleman – the points are the same, although they use slightly different words for the headings. Take a few minutes to review your notes and refresh yourself on the content before we move onto the next stage of this week’s content.

Now, take this short quiz that will give you a bit of an insight into your levels of emotional intelligence at the moment. *Remember, EI is a skill that is developed and with a focus on self-reflection, your skills will develop significantly over time.

If there were areas in the quiz where your scores were lower, please review the content that follows the quiz and follow some of the links to expand your knowledge.

Once you have taken the quiz, please read the information on this page (link below) and add to your existing notes. While you are reading, I’d like you to explore the embedded links within the content and read a little more widely, especially on areas that you could use a little more development.

This last link correlates the topics we have been looking at in EI into the workplace. We will have introduced these in the workshop, but I would like you to read this article in more detail.

Developing my own Emotional Intelligence

Learning from this content has perhaps raised the question – HOW do I actually increase my EI given that all the information I’ve just read is telling me what an important life skill it is…

So what is the first step in building emotional intelligence?

Learn to listen effectively.

Each of us has a perspective that is influenced by a myriad of factors, including how we were raised, where we grew up, and who we choose to associate with. That perspective is primarily formed subconsciously. But often, we don't realize that other people view us much differently than we view ourselves, and vice versa. It's not about right or wrong; it's simply understanding how perceptions differ, and the consequences those differences create.

The following article has some very good practical strategies for building emotional intelligence. After reading it, I would like you to build yourself an action plan around one (1) aspect of your EI that you will work on (details following).

EI Action Plan

Please review the following blog post, written by a university undergraduate student and demonstrates the process of an action plan for developing an EI skill. I would like you to use the following (similar) headings to complete yours.

  • Where I am now
  • Where I want to go
  • Developing new skills + putting into practice
  • Measuring progress, reflecting and adjusting

I’d like you to use some of the information that you identified above, around an area of EI that you might like to work on, and use this process to create an action plan and some practical steps for developing your skills.

Personal Branding

This is a term that you may be very new to… if you have no idea what it means, don’t worry! At the completion of this module, you will have a thorough understanding of personal branding and how to create one.

This will give you the knowledge to begin to work on your LinkedIN page, as part of your final assessment for this unit. As you work through this information, please ensure that you keep the development of your LinkedIN page ‘front of mind’ and begin to develop ideas for that as well.

A personal brand is:

“What people say about you when you’re not in the room” (Jeff Bezos)

The following link is an excellent guide to creating a personal brand on LinkedIN. While many of these points might seem a little beyond you and where you are in your career right now, it’s never too early to ‘plan ahead’ and begin to integrate some of these principles into what you will develop for your page. Please take notes as you move through this content - for:

  • Developing your personal brand
  • Creating your LinkedIN page

This is another very good article with some great practical suggestions.

Lastly, review the information contained in this blog post for another perspective on developing your own personal brand – this is a blog post by the marketing director of Tasmanian marketing company, Echelon Marketing – Tara Anstie. Tara has previously tutored at UTAS in an undergraduate business communication course – this is a very accessible article and one which I am sure you will find quite relevant.

Now, you might think this is a lot of information on creating a personal brand, but I really want to emphasise to you how important this is.

Recently, I had a great conversation with Jen Murnaghan: Digital Marketing Strategist and owner of Digital Dandy. Jen is a specialist in the area of communication, marketing and personal branding and I took some time to discuss some ideas with her: ideas on LinkedIN, the importance of effective personal branding and the essential role that effective communication plays in all of this.

Have a look at Jen’s website before playing the audio file. As you do, I encourage you to bring all ideas ‘communication’ to front of your mind and consider what Jen’s personal brand is telling you:

  • What impressions do you gain about Jen as you look through her site?
  • How consciously created do you think this is?
  • What strategies has Jen used to create these communication and personal branding outcomes?

As you listen to the voice file, please take notes of ideas that are relevant to you.

Lastly, please view the first ‘module’ of this online tutorial – the ‘Essentials’. You are welcome (of course) to watch more, but not required.

There will be more assignment-relevant information posted on the news feed over the next two weeks – keep an eye out – and here are a couple of funny clips to finish.

LinkedIn Profile Picture Fails | 1:32 mins

LinkedIn - Out Loud! (Part 1) | 4:00 mins


Created with images by cocoparisienne - "wrist watch clock tie" • DWalster - "Elegant" • tpsdave - "malibu california sunset" • Alois_Wonaschuetz - "lake clouds abendstimmung" • tpsdave - "san giovanni italy town" • quangle - "sunrise phu quoc island" • tpsdave - "turkey sunset dusk"

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