The job of a product manager?
Product Management is above all else a business function, focused on maximizing business value from a product. Product Managers should be obsessed with optimizing a product to achieve the business goals while maximizing return on investment.
There’s no point defining what to build if you don’t know how it will get built. This doesn’t mean a Product Manager needs to be able to sit down and code but understanding the technology stack and most importantly understanding the level of effort involved is crucial to making the right decisions.
User Experience (UX)
Last but not least the Product Manager is the voice of the user inside the business and must be passionate about the user experience. Again this doesn’t mean being a pixel pusher but you do need to be out there testing the product, talking to users and getting that feedback first hand.
What is product development?
Step 3) DRAFT Product Vision
DRAFT Vision Statement: Introduce an engagement experience that marries multiple approaches, programs and settings (e.g., virtual, mobile, in-person events, challenges etc.), where employees’ as well as family members’ preferences, abilities and motivations are learned (i.e., by one or many programs). Ultimately leading to personalized content and program recommendations, which are based on estimated predictors of individual success. It should evolve, through user engagement, to increasingly tailor the user experience and ultimately predict future needs. The anticipated results are superior employee and family member engagement and commensurate value to Comcast NBCUniversal.
Step 3a) Confirm DRAFT Product Visions with Shawn and SLT
Step 4) Refine Product Vision into a 'Pithy' Statement
Step 8) Transform Communications Personas into Product Personas
Step 11) Write User Stories
Capture the essence of the customer need and prepare documentation to: 1) Enhance offerings with current partners OR (2 search for new vendors and partners.