Products and Services that OUR Customers Want Total Rewards Path to Product Development

What is a product manager?

A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all. - Martin Eriksson

The job of a product manager?


Product Management is above all else a business function, focused on maximizing business value from a product. Product Managers should be obsessed with optimizing a product to achieve the business goals while maximizing return on investment.


There’s no point defining what to build if you don’t know how it will get built. This doesn’t mean a Product Manager needs to be able to sit down and code but understanding the technology stack and most importantly understanding the level of effort involved is crucial to making the right decisions.

User Experience (UX)

Last but not least the Product Manager is the voice of the user inside the business and must be passionate about the user experience. Again this doesn’t mean being a pixel pusher but you do need to be out there testing the product, talking to users and getting that feedback first hand.

What is product development?

Step 1) Start with Departmental Goals

Step 2) Ensure the Product Aligns to Strategic Initiatives (aka Playbook Priorities)

Step 3) DRAFT Product Vision


DRAFT Vision Statement: Introduce an engagement experience that marries multiple approaches, programs and settings (e.g., virtual, mobile, in-person events, challenges etc.), where employees’ as well as family members’ preferences, abilities and motivations are learned (i.e., by one or many programs). Ultimately leading to personalized content and program recommendations, which are based on estimated predictors of individual success. It should evolve, through user engagement, to increasingly tailor the user experience and ultimately predict future needs. The anticipated results are superior employee and family member engagement and commensurate value to Comcast NBCUniversal.

Step 3a) Confirm DRAFT Product Visions with Shawn and SLT

Step 4) Refine Product Vision into a 'Pithy' Statement

Step 5) Memorialize Visions in Storyboards.

Step 6) Conduct Pains / Gains / Job Analysis

Step into our customer shoes.

Step 7) Create the Customer Value Proposition for Selected Personas

Optional) Gather Ideas from Outside the Project Team.

Step 8) Transform Communications Personas into Product Personas

Each product will have distinct groups of users: leverage data from our data warehouse, other vendors, and primary market research to drive further definition.

Step 9) Combine Pains Killers and Gain Creators into an Aspirational User Journey

Step 10) Conduct Sprint Planning Sessions to Establish Minimum Viable Product

Select important features based on: potential to contribute to goal achievement, complexity to implement, legal / regulatory concerns, etc.

Step 11) Write User Stories

Capture the essence of the customer need and prepare documentation to: 1) Enhance offerings with current partners OR (2 search for new vendors and partners.

Step 12) Perform landscape assessments using OUR vendor database, National Business Group on Health's and search for others.

Step 13) Evaluate Solutions on Goal and Strategic Initiative Alignment.

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